{"id":10052,"date":"2016-06-28T10:00:19","date_gmt":"2016-06-28T08:00:19","guid":{"rendered":"http:\/\/hatrabbits.com\/?p=10052"},"modified":"2025-03-03T19:03:42","modified_gmt":"2025-03-03T18:03:42","slug":"opportunity-list","status":"publish","type":"post","link":"https:\/\/hatrabbits.com\/en\/opportunity-list\/","title":{"rendered":"A simple trick to improve the \u2018creative capacity\u2019 of your team"},"content":{"rendered":"<p><strong>Many organisations want to be more innovative. Yet, most managers don\u2019t have the slightest idea on how to achieve this. Utilising and expanding the creative capacity of your team is a great first step towards becoming a more future-proof organisation.<\/strong><\/p>\n<p>If you want to stay successful as an organisation, you have to generate and implement novel ideas all the time. Coming up with smart solutions, original improvements and novel\u00a0products &amp; services is crucial for\u00a0every business.<\/p>\n<p>Developing innovative\u00a0ideas is <a href=\"https:\/\/hatrabbits.com\/en\/trainingcourses\/\">a skill that can be learned<\/a>. Every individual is capable of learning how to generate surprising ideas.\u00a0Therefore creative thinking\u00a0should be part of everyone\u2019s job description.<\/p>\n<p>Many organisations are not familiar with their own creative powers. This is a shame. Making use of the creative capacity of your employees not only adds to the confidence of individuals, it also\u00a0increases your team\u2019s productivity. Used appropriately it will make your entire\u00a0organisation more flexible and effective. By making use of bottom-up &#8216;inside innovation&#8217;,\u00a0you no longer have to hire uninformed outsiders, and you don&#8217;t have to deal with the <a href=\"https:\/\/hatrabbits.com\/en\/not-invented-here\/\">Not Invented here (NIH) syndrome<\/a>.<\/p>\n<p>A simple way to use and improve the creative capacity of your organisation is by making use of an &#8216;Opportunity List&#8217;.<\/p>\n<p><strong>Opportunity List<br \/>\n<\/strong>Ask your team\u00a0to keep track\u00a0of opportunities. Ask each of your team members to create an &#8216;Opportunity List&#8217;.\u00a0 The list\u00a0can be filled with problems, insights, observations, modern\u00a0technologies and ideas that need further exploration.<\/p>\n<p>Team members\u00a0can add items\u00a0to their own list whenever they feel like it.\u00a0The opportunity list is a personal creative backlog, an overview of all the subjects and challenges that need your creative attention. The opportunity list should contain all the things your team members want to wrap their heads around. All the things they want to think about creatively.<\/p>\n<p>It&#8217;s best to divide\u00a0the list into two categories: 1. <strong>Exploration<\/strong> (developing new ideas\u00a0without having a predefined objective)\u00a0and 2. <strong>Goal-oriented<\/strong> (finding ideas for a specific challenge).<\/p>\n<p>Give each team member the possibility to put some time aside during their work week, to think about at least one item from each category. Thinking for approximately five minutes about one single item should be more than enough to generate a lot of creative ideas. Especially if you make use of some\u00a0<a href=\"https:\/\/hatrabbits.com\/en\/category\/thinking-techniques\/\">thinking techniques<\/a>.<\/p>\n<p>When your team gets the hang of it, you could ask them to diversify the list with 1. personal, 2. team and 3. organisation objectives. This way you can combine the 3 layers of innovation (the CEO&#8217;s vision, the managers&#8217; goals and the daily challenges the people from operations face).<\/p>\n<p>The opportunity list is a great way to raise awareness about the fact that creativity is important. It goes without saying that developing creative ideas is only the beginning. After the generation of ideas, it&#8217;s time to <a href=\"http:\/\/hatrabbits.com\/en\/its-alive\/\">turn them into reality<\/a>.<\/p>\n<p>Curious how you can turn an idea into an innovation? <a href=\"http:\/\/hatrabbits.com\/en\/how-to-innovate\/\">Read it here.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Hungry for more?<\/strong><br \/>\nIf you would like to learn more about how to improve your team&#8217;s creative capacity, perhaps you should join one of our monthly workshops in Rotterdam. Check <a href=\"https:\/\/hatrabbits.com\/en\/trainingcourses\/\">hatrabbits.com\/en\/trainingcourses<\/a>\u00a0for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use an Opportunity List and make full use of the creative capacity of your team.<\/p>\n","protected":false},"author":1,"featured_media":10073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[18],"tags":[785,787,784,783,786],"class_list":["post-10052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-creativity","tag-creative-capacity","tag-creative-organisations","tag-opportunities","tag-opportunity-list","tag-teams"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to utilise the creative capacity of your 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