{"id":10113,"date":"2016-07-12T10:00:51","date_gmt":"2016-07-12T08:00:51","guid":{"rendered":"http:\/\/hatrabbits.com\/?p=10113"},"modified":"2016-07-12T08:37:03","modified_gmt":"2016-07-12T06:37:03","slug":"challenge-assumptions","status":"publish","type":"post","link":"https:\/\/hatrabbits.com\/en\/challenge-assumptions\/","title":{"rendered":"How to look at your challenge in a completely different way"},"content":{"rendered":"<p><strong>Assumptions can prevent you from seeing obvious\u00a0solutions, yet they can also be a source of valuable insights. You often only have to take a closer look at what you take for granted,\u00a0<strong>to discover novel ideas<\/strong>.<\/strong><\/p>\n<h4>Using assumptions to gain valuable insights<\/h4>\n<p>Challenging the most essential elements of your subject will very likely provide you with some interesting insights. Creative ideas often\u00a0challenge the obvious. With creative thinking, almost everything can be removed, altered or replaced.<\/p>\n<p>Although it sounds difficult to think beyond your assumptions, it doesn&#8217;t have to be. There is a simple technique that even conventional thinkers can use. This technique is particularly useful if you want to develop new products or services.<\/p>\n<p>Let&#8217;s take a look at an example, to see how this technique works.<\/p>\n<p>Imagine for a moment we would like to create a new kind\u00a0of &#8216;hotel&#8217;.<\/p>\n<p><strong>1. Make a list of all the assumptions that you have about your subject<\/strong><br \/>\nWhat is\u00a0essential for your subject? What elements can&#8217;t your\u00a0subject do without?<\/p>\n<p>For a hotel in general, our list of assumptions could look something like this:<\/p>\n<p><em>Assumptions:<\/em><\/p>\n<ul>\n<li>Hotels have\u00a0a building<\/li>\n<li>Hotels have rooms<\/li>\n<li>Hotels have beds<\/li>\n<li>Hotels have guests<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>You can make the list as long as you want. However, it&#8217;s advisable to set a timer so you don&#8217;t get lost\u00a0in this first step.\u00a0Three minutes should be more than enough to create an extensive list, and to come up with the most important assumptions. Keep in mind that the first two steps of this technique are just the means, not the end.<\/p>\n<p>People often find it fun to explore a subject, because it&#8217;s rather easy to sum up assumptions.\u00a0Be aware, participants should not use up\u00a0all their energy trying to\u00a0find assumptions.\u00a0You mainly want to use your\u00a0teams &#8216;thinking power&#8217; for the development of creative ideas.<\/p>\n<p><strong>2.\u00a0Reverse the assumptions<\/strong><br \/>\ne.g. Assumption: &#8220;Restaurants have a kitchen&#8221;, reversed assumption: &#8220;Restaurants have NO kitchen&#8221;<\/p>\n<p>So, if we look at our &#8216;hotel assumptions&#8217;\u00a0, our &#8216;reversed assumptions&#8217; would look like this;<\/p>\n<p><em>Reversed Assumptions:<\/em><\/p>\n<ul>\n<li>Hotels have no\u00a0building<\/li>\n<li>Hotels have no rooms<\/li>\n<li>Hotels have no beds<\/li>\n<li>Hotels have no guests<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p><strong>3. Generate ideas on how to realise the &#8216;reversed assumptions&#8217;<br \/>\n<\/strong>Obviously step one and two are\u00a0a walk in the park compared to the\u00a0last\u00a0step; turning the &#8216;reversed assumptions&#8217; into useful ideas.<\/p>\n<p>We&#8217;ve noticed that people often find it difficult to start. It feels weird\u00a0to think about a topic that is missing one of it&#8217;s crucial elements.<\/p>\n<p>&#8220;This can&#8217;t be done!&#8221; &#8220;It&#8217;s impossible!&#8221; &#8220;What&#8217;s the use when it&#8217;s missing it&#8217;s most important part?!&#8221;<\/p>\n<p>These initial\u00a0reactions are completely normal. And they make perfect sense.\u00a0Assumptions exist for a reason,\u00a0they are often useful and necessary. However, in this case we&#8217;re NOT\u00a0interested in arguments on why something can&#8217;t be done. The goal of this technique is to explore our topic, and challenge ourselves to find ways how it can be done.<\/p>\n<p><strong>Hotels have no\u00a0building<\/strong><\/p>\n<ul>\n<li>An outdoor hotel<\/li>\n<li>A hotel with lots of\u00a0small buildings (private rooms) instead of one large\u00a0building<\/li>\n<li>A hotel inside a cave<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p><strong>Hotels have no rooms<\/strong><\/p>\n<ul>\n<li>Instead of rooms, the hotel has &#8216;cocoon&#8217; shaped\u00a0accommodations<\/li>\n<li>One big room for all guests<\/li>\n<li>A hotel with indoor tents instead of rooms<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p><strong>Hotels have no beds<\/strong><\/p>\n<ul>\n<li>All guests are sleeping on one huge water-bed<\/li>\n<li>A &#8216;hammocks&#8217; hotel<\/li>\n<li>A hotel for short stays (couple of hours), you can take a shower and work in your\u00a0room (yet you can&#8217;t sleep for\u00a0the night)<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p><strong>Hotels have no guests<\/strong><\/p>\n<ul>\n<li>A hotel especially designed for hotel employees to learn in a &#8216;natural&#8217; looking test environment<\/li>\n<li>A pet hotel (no human guests) for when you go on holidays<\/li>\n<li>A hotel that you can rent for the entire year (inhabitants instead of guests)<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>Try to generate as many ideas as possible for each individual assumption.<br \/>\nNeedless to say, most ideas will still need some work afterwards. However, thinking about unusual scenarios helps us to reach more novel ideas.<\/p>\n<p>If you have enough time, it&#8217;s useful to give your team some time to get familiar\u00a0with\u00a0this technique\u00a0before they apply it on their own challenge. Let them use it on a unrelated and neutral topic first, so they understand how the technique\u00a0works. (A challenge could be;\u00a0Design a new sort of table, chair, coffee mug, wine bottle, etc.)<\/p>\n<p>By taking away an essential element, you have to think about your challenge\u00a0in an entirely new way. Thinking about it can\u00a0lead to an idea in which you don&#8217;t need the element at all, or in which the lack of a certain element is turned into a benefit. It can also happen that you\u00a0keep the function of the element, yet that you reach\u00a0this function in another way. Every approach is fine as long as you develop novel ideas that inspire you.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Hungry for more?<\/strong><br \/>\nIf you would like to learn more techniques and strategies for creative thinking, perhaps you should join one of our monthly workshops in Rotterdam. Check our <a href=\"http:\/\/hatrabbits.com\/workshops\">workshop page<\/a>\u00a0for more information.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assumptions can prevent you from seeing obvious solutions. However, you can also use assumptions as a source of valuable insights.<\/p>\n","protected":false},"author":1,"featured_media":10155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1],"tags":[334,333,410,790,789],"class_list":["post-10113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thinking-techniques","tag-assumptions","tag-challenge-assumptions","tag-escape","tag-hotel","tag-reverse-assumptions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using assumptions: how to look at your challenge in a new way<\/title>\n<meta name=\"description\" content=\"Assumptions can prevent you from seeing obvious solutions, but you can also use them as a source of valuable insights.\" \/>\n<meta name=\"robots\" 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