{"id":17307,"date":"2020-01-28T13:06:19","date_gmt":"2020-01-28T12:06:19","guid":{"rendered":"https:\/\/hatrabbits.com\/?p=17307"},"modified":"2022-07-26T16:20:14","modified_gmt":"2022-07-26T14:20:14","slug":"nudge-techniques","status":"publish","type":"post","link":"https:\/\/hatrabbits.com\/en\/nudge-techniques\/","title":{"rendered":"Nudge techniques: 6 creative strategies to influence behaviour"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text css=”.vc_custom_1658845206098{margin-bottom: 0px !important;}”]We love nudge techniques. In a previous article,<\/a> we already wrote about the power of ‘nudging’. In this article, I would like to share a few simple yet practical nudge techniques that you can use to influence the choices and behaviour of your colleagues, clients or inhabitants.\u00a0 \u00a0<\/b><\/em><\/p>\n

6 practical Nudge techniques<\/strong><\/h3>\n

1. Make it fun<\/strong>
\nIf you want people to display a certain behaviour, make sure that the corresponding activity is fun to do. The Fun Theory campaign from Volkswagen is a beautiful example of the power of this approach. In one of their videos, people are encouraged to take the stairs (instead of the escalator) by making walking on the steps a fun experience. The steps resemble piano keys and walking one these steps actually lets you ‘play’ piano-like sounds.<\/p>\n