{"id":17948,"date":"2020-04-21T10:00:52","date_gmt":"2020-04-21T08:00:52","guid":{"rendered":"https:\/\/hatrabbits.com\/?p=17948"},"modified":"2022-11-06T19:53:30","modified_gmt":"2022-11-06T18:53:30","slug":"not-invented-here","status":"publish","type":"post","link":"https:\/\/hatrabbits.com\/en\/not-invented-here\/","title":{"rendered":"Not Invented Here \u2013 How the Toothbrush theory hinders innovation"},"content":{"rendered":"<p>You\u2019ve probably heard of it: the \u2018Not Invented Here syndrome\u2019. People tend to reject solutions that originated outside their team, department or organisation. Luckily, you can avoid triggering the syndrome.<\/p>\n<h3><strong>W<\/strong><strong>h<\/strong><strong>at is <\/strong><strong>the<\/strong><strong> Not Invented Here syndrom<\/strong><strong>e<\/strong><strong>?<\/strong><\/h3>\n<p>The Not Invented Here syndrome is a term used to describe a situation where a perfectly fine solution is rejected, simply because it has been developed <em>outside<\/em> of the own organisation or department. The Not Invented Here syndrome is sometimes also referred to as the \u2018<em>Toothbrush theory\u2019<\/em>. After all, a solution is much like a toothbrush; everybody wants one, everybody needs one, but nobody wants to use someone else\u2019s.<\/p>\n<h3><strong>Ho<\/strong><strong>w do you recognise the Not Invented Here syndrome?<\/strong><\/h3>\n<p>There are several indicators that might point to the Not Invented Here syndrome. If you hear one of the following idea killers, you\u2019re likely dealing with people who consider your solution a used second-hand toothbrush:<\/p>\n<ul>\n<li>&#8220;We\u2019ve tried that already&#8221;<\/li>\n<li>&#8220;We can do that better ourselves&#8221;<\/li>\n<li>&#8220;We\u2019ve been working on a solution for months, and they\u2019ve suddenly solved it? I don\u2019t believe a word of it.&#8221;<\/li>\n<li>&#8220;Our customers will never accept this&#8221;<\/li>\n<\/ul>\n<h3><strong>W<\/strong><strong>hat causes the <\/strong><strong>Not Invented Here syndrom<\/strong><strong>e<\/strong><strong>?<\/strong><\/h3>\n<p>The urge to reject external ideas can have several causes. First of all, external ideas are scary. Who knows what hidden agenda is behind such a new idea. It might lead to all sorts of changes. And who\u2019s to say those changes won\u2019t cost me my job? Surely keeping things the way they were is the safe option here\u2026<\/p>\n<p>Secondly, people tend to just value their own ideas more. Specialists will often believe that nobody knows more about their area of expertise or can do a better job than they can. And now you\u2019re telling them someone from \u2018outside\u2019 came up with a very good solution? Yeah, right\u2026<\/p>\n<p>Both of these reasons for rejection are caused by a lack of trust. As people don\u2019t know these \u2018outsiders\u2019, how can they trust their solution?<\/p>\n<p>And, last but not least, there\u2019s the \u2018confirmation bias\u2019; people prefer ideas that confirm their own beliefs. We all suffer from this bias. It makes that we embrace whatever confirms our worldview, while we ignore or reject whatever contradicts our beliefs. A great weapon against confirmation bias is \u2018<strong>PMI<\/strong><strong>\u2019<\/strong>, a simple technique developed by Edward de Bono and described in this previous article: <a href=\"https:\/\/hatrabbits.com\/en\/pmi\/\">https:\/\/hatrabbits.com\/en\/pmi\/<\/a><\/p>\n<h3><strong>W<\/strong><strong>hat makes the <\/strong><strong>Not Invented Here syndrom<\/strong><strong>e problematic<\/strong><strong>?<\/strong><\/h3>\n<p>Rejecting solutions from others may seem harmless, but in practice, it can be quite troublesome. It causes teams, departments and organisations to continuously and unnecessarily reinvent the wheel. Obviously, this double work is a waste of time and money, but reinventing the wheel also means losing opportunities. After all, in the time people spend reinventing the wheel, they could have been doing much more useful work. They could\u2019ve improved their product, optimized the customer experience or developed solutions for problems that <em>haven\u2019t<\/em> been tackled by outsiders yet.<\/p>\n<h3><strong>Ho<\/strong><strong>w to prevent th<\/strong><strong>e Not Invented Here syndrom<\/strong><strong>e<\/strong><strong>:<\/strong><\/h3>\n<p>It\u2019s in teams\u2019, departments\u2019 and organisations\u2019 best interest to arm themselves against the Not Invented Here syndrome. You can raise awareness around the syndrome, and that might temper the effects a bit, but we all know that \u2018<em>homo economicus<\/em>\u2019 doesn\u2019t exist. People aren\u2019t 100% rational (not even close), so even awareness will not solve this problem. Luckily, there is another way of battling resistance against new ideas.<\/p>\n<p>Let\u2019s see. In which situations do people accept a solution?<\/p>\n<ol>\n<li>If the solution is objectively great<\/li>\n<li>When they realise that the solution is clearly in their own best interest<\/li>\n<li>If the solution fits their worldview<\/li>\n<li>When they\u2019ve developed the solution themselves<\/li>\n<\/ol>\n<p>The first point is tricky. An idea can be brilliant, but not every brilliant idea will be recognized as such. British philosopher Alfred North Whitehead said it well: \u201c<em>Every really new idea looks crazy at first<\/em>.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17949 size-large\" src=\"https:\/\/hatrabbits.com\/wp-content\/uploads\/2020\/04\/quote3-1024x483.jpg\" alt=\"quote - Every really new idea looks crazy at first - Not Invented Here syndrome\" width=\"1024\" height=\"483\" srcset=\"https:\/\/hatrabbits.com\/wp-content\/uploads\/2020\/04\/quote3-1024x483.jpg 1024w, https:\/\/hatrabbits.com\/wp-content\/uploads\/2020\/04\/quote3-300x141.jpg 300w, https:\/\/hatrabbits.com\/wp-content\/uploads\/2020\/04\/quote3-768x362.jpg 768w, https:\/\/hatrabbits.com\/wp-content\/uploads\/2020\/04\/quote3.jpg 1754w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The second and third points illustrate why you should always explain how a solution benefits those involved. Whatever change you propose, always emphasise why it\u2019s in the stakeholder\u2019s best interest. Recognising that a solution is in one\u2019s own best interest increases the chance of cooperation tremendously. However, it\u2019s precisely biases like the Not Invented Here syndrome that make people blind to the benefits of an idea.<\/p>\n<p>The fourth point, however, is the key to disarming \u2018NIH\u2019.<\/p>\n<p>Never develop a solution without including the people who\u2019ll have to work with it. Not only will you miss important input from those who know the situation best, you\u2019ll also risk the solution being rejected later on. Always start by working out who the stakeholders are. Who has to deal with the current problem and who will probably have a role in implementing the solution? Talk to these people and include them in the development of the solution. Let them contribute. Make good use of their insights and experience to create the best possible solution. Involve people in the development of a solution and they\u2019ll embrace \u2018their\u2019 solution.<\/p>\n<p>Remember; <a href=\"https:\/\/hatrabbits.com\/en\/the-best-idea-is-everyones-idea\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><u>the best idea is everyone\u2019s idea<\/u><\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>How to include stakeholders during isolation<\/strong><\/p>\n<p>Obviously, you now want to include the right players to find a solution that\u2019s supported by all major stakeholders. But how do you go about it when getting together for a meeting (let alone a brainstorming session) is not an option? We can help you organise a productive online brainstorming session in seconds. Simply <a href=\"https:\/\/brightstorming.com\/demo\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><u>schedule a free demonstration<\/u><\/strong><\/a> of our online brainstorm application <em>Brightstorming<\/em> or send an email to <span style=\"text-decoration: underline;\"><a href=\"mailto:hello@hatrabbits.com\" target=\"_blank\" rel=\"noopener\">hello@hatrabbits.com<\/a><\/span>\u00a0for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve probably heard of it: the \u2018Not Invented Here syndrome\u2019. People tend to reject solutions that originated outside their team, department or organisation. Luckily, you can avoid triggering the syndrome. What is the Not Invented Here syndrome? The Not Invented Here syndrome is a term used to describe a situation where a perfectly fine solution [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[18,197],"tags":[99,1657,1112,1654,1656,797,1655],"class_list":["post-17948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-creativity","category-innovation","tag-nih","tag-nih-syndrome","tag-not-invented-here","tag-not-invented-here-syndrome","tag-rejection","tag-toothbrush","tag-toothbrush-theory"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Not Invented Here \u2013 How the Toothbrush theory hinders innovation<\/title>\n<meta name=\"description\" content=\"You\u2019ve probably heard of it: the \u2018Not Invented Here syndrome\u2019. 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