{"id":18544,"date":"2020-06-30T10:00:32","date_gmt":"2020-06-30T08:00:32","guid":{"rendered":"https:\/\/hatrabbits.com\/?p=18544"},"modified":"2020-06-29T17:27:26","modified_gmt":"2020-06-29T15:27:26","slug":"how-to-innovate-1-combine-tasks","status":"publish","type":"post","link":"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/","title":{"rendered":"How to innovate &#8211; part one: combine tasks"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><strong>A suitcase with a built-in scale, a watch that measures your heart rate or a toilet that medically analyses your stool. These are only a few examples of the many products and services that combine tasks.\u00a0<\/strong><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>In this short blog series, I will share some of the most powerful thinking techniques to develop new products and services. In this first article: the combining-technique.\u00a0<\/i><\/span><\/p>\n<h3><\/h3>\n<h3 class=\"p1\"><span class=\"s1\">How to combine tasks<\/span><\/h3>\n<p>Usually, you want a well-defined problem before you start generating ideas. Sometimes, however, it pays off to simply look for opportunities. After all, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hatrabbits.com\/en\/is-there-anything-left-to-improve\/\" target=\"_blank\" rel=\"noopener noreferrer\">there is always a better way<\/a><\/span>.<\/p>\n<h4 class=\"p2\"><span class=\"s1\"><strong>Step 1. List all elements of your subject<\/strong><\/span><\/h4>\n<p class=\"p2\"><span class=\"s1\">Make a list of all the parts that form your product, process or problem. These can be <em>internal<\/em> parts like a button, a sensor or a screen, but also <em>external<\/em> parts like the user, a gas station or a wall socket. List all internal and external elements.\u00a0<\/span><\/p>\n<h4 class=\"p1\"><strong><span class=\"s1\">Step 2. Select one element and give it a new task<\/span><\/strong><\/h4>\n<p class=\"p1\"><span class=\"s1\">Pick one listed element and assign it the task currently linked to another element.\u00a0<\/span><\/p>\n<p>There are three ways to do this:<\/p>\n<h4>1. Make an external part take over the task of an internal part<\/h4>\n<p>Example: a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/amzn.to\/3eOh1II\" target=\"_blank\" rel=\"noopener noreferrer\">hand-crank flashlight<\/a><\/span>. The flashlight is one with the user. An internal part (the battery) has been replaced by an external part (the squeezing movement of the user).<\/p>\n<h4>2. Make an internal part take over the task of another internal part<\/h4>\n<p>Example: the Copenhagen Wheel, an electric motor and bicycle wheel combined. <em><b><br \/>\n<\/b><\/em><\/p>\n<p><span class=\"s1\"><iframe src=\"https:\/\/www.youtube.com\/embed\/S10GMfG2NMY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/span><\/p>\n<h4><span class=\"s1\"><span class=\"s1\">3. Make an internal part take over the task of an external part<\/span><\/span><\/h4>\n<p><span class=\"s1\"><span class=\"s1\">Example: the Spinwood garden-bench that can transform into a picnic table. The bench can still be used to sit on, but now also fulfils the task of a table.<br \/>\n<\/span><\/span><br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/SOj1Qis5DSg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4 class=\"p1\"><span class=\"s1\"><strong>Step 3. Visualise what it would look like<\/strong><\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">Imagine how the new situation could look, no matter how strange it may seem. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hatrabbits.com\/en\/5-reasons-why-you-should-use-visual-thinking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sketch<\/a><\/span> your solution to get a better understanding of what might or might not work.<\/span><\/p>\n<h4 class=\"p1\"><span class=\"s1\"><strong>Step 4. Identify potential user-needs\u00a0<\/strong><\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">Ask yourself: what might be the benefits of this? Who would be interested in this? In which situations would this be useful? How could this help me to solve a problem?\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Have you discovered value? Great! Proceed to step 5. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Can&#8217;t you see any benefits to your crazy new idea? Don&#8217;t worry. Simply choose a different element and follow the previous steps again.\u00a0<\/span><\/p>\n<h4 class=\"p1\"><span class=\"s1\"><strong>Step 5. Develop the idea and find a way to make it work<\/strong><\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">How can you make your idea a reality? Can you implement the idea directly? Or does the idea need to be tweaked. If your idea isn&#8217;t feasible in its current form, are there ways to simplify it or make it easier to build?\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\"><span class=\"s1\">Innovative examples of combined tasks:\u00a0<\/span><\/h3>\n<p class=\"p1\"><strong><span class=\"s1\">\u00a0Tattoo artist + skin cancer check<\/span><\/strong><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/f3JEX6eG4ik\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Door handle + hand sanitiser<\/strong><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/dspr-OUCdpE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Lamp + Speaker<\/strong><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/QnoOleAOhpk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Usually, you want a well-defined problem before you start generating ideas. Sometimes, however, you can simply combine tasks &#038; look for opportunities. <\/p>\n","protected":false},"author":1,"featured_media":18295,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[197,791,1],"tags":[1716,1717,196,796,730,1719,1718],"class_list":["post-18544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","category-new-product-development","category-thinking-techniques","tag-combination","tag-combining","tag-innovation","tag-new-product-development","tag-npd","tag-product","tag-tasks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to innovate - part one: combine tasks - HatRabbits<\/title>\n<meta name=\"description\" content=\"Usually, you want a well-defined problem before you start generating ideas. Sometimes, however, you can simply combine tasks &amp; look for opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to innovate - part one: combine tasks - HatRabbits\" \/>\n<meta property=\"og:description\" content=\"Usually, you want a well-defined problem before you start generating ideas. Sometimes, however, you can simply combine tasks &amp; look for opportunities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/\" \/>\n<meta property=\"og:site_name\" content=\"HatRabbits\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-30T08:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hatrabbits.com\/wp-content\/uploads\/2020\/06\/lampflower.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"787\" \/>\n\t<meta property=\"og:image:height\" content=\"444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeroen de Ruijter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeroen de Ruijter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/\",\"url\":\"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/\",\"name\":\"How to innovate - part one: combine tasks - HatRabbits\",\"isPartOf\":{\"@id\":\"https:\/\/hatrabbits.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hatrabbits.com\/wp-content\/uploads\/2020\/06\/lampflower.jpg\",\"datePublished\":\"2020-06-30T08:00:32+00:00\",\"author\":{\"@id\":\"https:\/\/hatrabbits.com\/en\/#\/schema\/person\/a55cd8a266ce24eaa5a4952002057fce\"},\"description\":\"Usually, you want a well-defined problem before you start generating ideas. Sometimes, however, you can simply combine tasks & look for opportunities.\",\"breadcrumb\":{\"@id\":\"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/#primaryimage\",\"url\":\"https:\/\/hatrabbits.com\/wp-content\/uploads\/2020\/06\/lampflower.jpg\",\"contentUrl\":\"https:\/\/hatrabbits.com\/wp-content\/uploads\/2020\/06\/lampflower.jpg\",\"width\":787,\"height\":444,\"caption\":\"innovate by combining tasks\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hatrabbits.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to innovate &#8211; part one: combine tasks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hatrabbits.com\/en\/#website\",\"url\":\"https:\/\/hatrabbits.com\/en\/\",\"name\":\"HatRabbits\",\"description\":\"The magic of getting ideas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hatrabbits.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hatrabbits.com\/en\/#\/schema\/person\/a55cd8a266ce24eaa5a4952002057fce\",\"name\":\"Jeroen de Ruijter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hatrabbits.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5123d269247d92b910097b452325db7eb8bb9eb14f1821aac0147872163aa4b3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5123d269247d92b910097b452325db7eb8bb9eb14f1821aac0147872163aa4b3?s=96&d=mm&r=g\",\"caption\":\"Jeroen de Ruijter\"},\"description\":\"Jeroen is one of the founders of HatRabbits, creative all-rounder and internationally awarded concept developer. Jeroen is specialised in UX design, concept development and creative strategy.\",\"url\":\"https:\/\/hatrabbits.com\/en\/author\/jeroen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to innovate - part one: combine tasks - HatRabbits","description":"Usually, you want a well-defined problem before you start generating ideas. Sometimes, however, you can simply combine tasks & look for opportunities.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/","og_locale":"en_US","og_type":"article","og_title":"How to innovate - part one: combine tasks - HatRabbits","og_description":"Usually, you want a well-defined problem before you start generating ideas. Sometimes, however, you can simply combine tasks & look for opportunities.","og_url":"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/","og_site_name":"HatRabbits","article_published_time":"2020-06-30T08:00:32+00:00","og_image":[{"width":787,"height":444,"url":"https:\/\/hatrabbits.com\/wp-content\/uploads\/2020\/06\/lampflower.jpg","type":"image\/jpeg"}],"author":"Jeroen de Ruijter","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jeroen de Ruijter","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/","url":"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/","name":"How to innovate - part one: combine tasks - HatRabbits","isPartOf":{"@id":"https:\/\/hatrabbits.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/#primaryimage"},"image":{"@id":"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/#primaryimage"},"thumbnailUrl":"https:\/\/hatrabbits.com\/wp-content\/uploads\/2020\/06\/lampflower.jpg","datePublished":"2020-06-30T08:00:32+00:00","author":{"@id":"https:\/\/hatrabbits.com\/en\/#\/schema\/person\/a55cd8a266ce24eaa5a4952002057fce"},"description":"Usually, you want a well-defined problem before you start generating ideas. Sometimes, however, you can simply combine tasks & look for opportunities.","breadcrumb":{"@id":"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/#primaryimage","url":"https:\/\/hatrabbits.com\/wp-content\/uploads\/2020\/06\/lampflower.jpg","contentUrl":"https:\/\/hatrabbits.com\/wp-content\/uploads\/2020\/06\/lampflower.jpg","width":787,"height":444,"caption":"innovate by combining tasks"},{"@type":"BreadcrumbList","@id":"https:\/\/hatrabbits.com\/en\/how-to-innovate-1-combine-tasks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hatrabbits.com\/en\/"},{"@type":"ListItem","position":2,"name":"How to innovate &#8211; part one: combine tasks"}]},{"@type":"WebSite","@id":"https:\/\/hatrabbits.com\/en\/#website","url":"https:\/\/hatrabbits.com\/en\/","name":"HatRabbits","description":"The magic of getting ideas","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hatrabbits.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hatrabbits.com\/en\/#\/schema\/person\/a55cd8a266ce24eaa5a4952002057fce","name":"Jeroen de Ruijter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hatrabbits.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5123d269247d92b910097b452325db7eb8bb9eb14f1821aac0147872163aa4b3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5123d269247d92b910097b452325db7eb8bb9eb14f1821aac0147872163aa4b3?s=96&d=mm&r=g","caption":"Jeroen de Ruijter"},"description":"Jeroen is one of the founders of HatRabbits, creative all-rounder and internationally awarded concept developer. Jeroen is specialised in UX design, concept development and creative strategy.","url":"https:\/\/hatrabbits.com\/en\/author\/jeroen\/"}]}},"_links":{"self":[{"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/posts\/18544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/comments?post=18544"}],"version-history":[{"count":0,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/posts\/18544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/media\/18295"}],"wp:attachment":[{"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/media?parent=18544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/categories?post=18544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/tags?post=18544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}