{"id":240,"date":"2014-02-11T10:00:03","date_gmt":"2014-02-11T09:00:03","guid":{"rendered":"http:\/\/hatrabbits.com\/?p=240"},"modified":"2022-07-26T17:25:28","modified_gmt":"2022-07-26T15:25:28","slug":"better-brainstorming-13","status":"publish","type":"post","link":"https:\/\/hatrabbits.com\/en\/better-brainstorming-13\/","title":{"rendered":"Better Brainstorming (1\/3)"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text css=”.vc_custom_1658849106781{margin-bottom: 0px !important;}”]\n

Asking the right question<\/h3>\n

Brainstorming is without a doubt the best known setting for creative thinking. The term and method where first introduced by advertising executive Alex F. Osborn in the early 50\u2018s. He laid down the groundwork of creative problemsolving. \u2028<\/em><\/p>\n

While brainstorming has been in use for quite some time, there are still a lot of misconceptions and myths around it. In addition, the framework is often used incorrectly or without the necessary preparation.<\/p>\n

The first thing to consider when brainstorming is the starting question (or starting phrase). This should be an inspiring sentence that sparks the creative fire. It\u2019s an extremely important part of the creative process that is often underestimated. Sometimes formulating the starting question is even skipped altogether.<\/p>\n

\u201cHow can we make it attractive for our clients to bring their friends?\u201d
\n\u201cIn which way can we turn our store into the street\u2019s eyecatcher?\u201d
\n\u201cIn which way can we reduce our expenses by 75%?\u201d<\/p>\n

All questions above have the same goal, to increase the revenue. \u2028As you can imagine each one of them will lead to very different ideas.<\/p>\n

The way you ask a question will have great influence on the outcome of your session. That\u2019s why defining the right question should be your first creative objective.<\/p>\n

There is an urban legend that illustrates my point perfectly.<\/p>\n

\n

During the cold war, NASA was faced with a major dilemma. When they started sending astronauts into space, they quickly realised that ball-point pens would not work in zero gravity. To solve this problem NASA scientists spent a decade and $12 billion to develop a ball-point pen that would work in zero gravity, upside down, underwater, on almost any surface and at every temperature.<\/p>\n

The Russians used a pencil.<\/p>\n<\/blockquote>\n

Although this story is not factually correct, it does show us what can happen if we\u2019re not paying attention to the bigger picture.<\/p>\n

Avoid spending your time and energy on solving the wrong problem.<\/p>\n

Ask yourself:
\nFor what situation do I want to generate ideas?
\nWhat kind of ideas am I looking for?
\nWhat is it that I want to achieve?<\/p>\n

Before you start your brainstorm redefine your objective into a creative question.\u2028\u2028\u2028 Some advice to keep in mind.<\/p>\n

1. Keep it clear<\/strong>
\nAim for a brief and powerful sentence. Don\u2019t leave any room for doubt about the desired results. You don\u2019t want to have a discussion half an hour into the session on what the brief is all about.<\/p>\n

2. Make it simple<\/strong>
\nBe straightforward. Stay away from jargon.\u2028Explain it like you would to a child.<\/p>\n

3. Focus\u2028\u2028<\/strong>
\nConcentrate on one issue at the time. If your subject consists of multiple challenges, split it up and choose the one that has the most potential.<\/p>\n

4. Be creative<\/strong>
\nPeople tend to be more innovative when they are faced with an original and inspiring briefing.
\nInstead of a broad question like \u201cHow can we make more money?\u201d ask \u201cHow can we turn our store into an exciting experience?\u201d or \u201cWhat can we add to our services that makes our customers want to visit us more often?\u201d<\/p>\n

5. Set the bar high<\/strong>
\nBe ambitious. Provoke. If you have a target of increasing sales with 2%, change it to 80%. It is much more inspiring to work on and if you fail and only accomplish 10% it\u2019s still great.\u2028\u2028\u2028\u2028Was this blog post helpful? \u2028\u2028Do you have any questions about brainstorming or about handling ideas in general?<\/p>\n

Please let me know in the comment box below.<\/span> \u2028\u2028Your feedback helps us give you the information that\u2019s most valuable to you.<\/p>\n

P.S. If you enjoyed reading this article, feel free to share it with your network by hitting one of the\u00a0buttons below. This way other people can benefit from the article as well.[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

While brainstorming has been in use for quite some time, there are still a lot of misconceptions and myths around it. In addition, the framework is often used without the necessary preparation. You have to kickstart your brainstorm with the right question to get the most out of it…<\/p>\n","protected":false},"author":1,"featured_media":397,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[14,16],"tags":[27,32,34,31,29,28,30,35],"class_list":["post-240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-preparation","tag-alex-f-osborn","tag-astronauts","tag-ball-point","tag-nasa","tag-pencil","tag-question","tag-russians","tag-tips"],"acf":[],"yoast_head":"\nBetter Brainstorming (1\/3) - HatRabbits<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hatrabbits.com\/en\/better-brainstorming-13\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better Brainstorming (1\/3) - HatRabbits\" \/>\n<meta property=\"og:description\" content=\"While brainstorming has been in use for quite some time, there are still a lot of misconceptions and myths around it. 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