{"id":4187,"date":"2015-09-01T10:00:59","date_gmt":"2015-09-01T08:00:59","guid":{"rendered":"http:\/\/hatrabbits.com\/?p=4187"},"modified":"2023-11-10T16:52:17","modified_gmt":"2023-11-10T15:52:17","slug":"how-to-evaluate-your-ideas-with-the-help-of-three-simple-classifications","status":"publish","type":"post","link":"https:\/\/hatrabbits.com\/en\/how-to-evaluate-your-ideas-with-the-help-of-three-simple-classifications\/","title":{"rendered":"How to judge your ideas objectively"},"content":{"rendered":"

Judging ideas can be hard. It’s easy to fall in love with an idea, and it’s incredibly difficult to kill one of your darlings when the time is right. To stay away from\u00a0fiery discussions\u00a0and\u00a0teary eyes you can best\u00a0decide what\u00a0the most\u00a0promising\u00a0ideas are with the help of\u00a0three simple categories; Gamechangers, Showstoppers and Distractions.<\/strong><\/strong><\/strong><\/p>\n

A few weeks ago Ren\u00e9 and I\u00a0had an interesting Skype conversation\u00a0with our nephew, a friendly, long\u00a0bearded, London-based programmer. We wanted to collect some feedback from\u00a0a real ones-and-zeros wizard about a new digital tool that we are developing at the moment.<\/p>\n

He explained that a developer wants to know three things:<\/p>\n

What is the essence\u00a0that the program should do?<\/em>
\n What\u00a0would you also like to add to the program, yet is not essential?<\/em>
\n What features will likely be added in the near future?
\n<\/em>
\nThe questions made us reflect on our product and led to a long list of\u00a0features.\u00a0As simple as they are, the 3 questions\u00a0helped us to\u00a0clarify the\u00a0core product and prioritise our\u00a0ideas.<\/p>\n

Our nephew’s list reminded me of a simple tool I have used many times; the ‘Three Bucket Model<\/strong>‘. This model,\u00a0created\u00a0by Slava Akhmechet, is developed for product\u00a0management and\u00a0categorizes features into three buckets;\u00a0Gamechangers, Showstoppers and Distractions.<\/p>\n

The three categories can be described as follows.<\/p>\n

Gamechangers<\/strong>
\nPeople want to buy your product or\u00a0service because of this feature<\/p>\n

Showstoppers<\/strong>
\nIf your missing this feature people will not buy your product or service, yet adding this feature\u00a0doesn’t generate demand<\/p>\n

Distractions<\/strong>
\nThis feature has no measurable impact on adoption.<\/p>\n

 <\/p>\n

Here’s an\u00a0example.<\/p>\n

Suppose you’re developing a new watch. The feature that shows a user what time it is, can be labelled as\u00a0a showstopper.\u00a0People will not buy your watch if\u00a0you don’t offer this feature, but they won’t buy it because<\/em> of this feature either! For obvious reasons.\u00a0All watches\u00a0have this feature. The ability to use your watch as a remote control for a drone, however, is already much more likely to generate\u00a0some attention. People would love such a feature and\u00a0they will probably want to buy your watch. Unless… your customers do not own a drone, nor want to buy one. In that case the ‘drone-remote-functionality’ is pointless and the feature would be a distraction.<\/p><\/blockquote>\n

 <\/p>\n

The\u00a0Three Bucket Model is a great tool to quickly evaluate and prioritise your ideas.\u00a0Picking the right category can sometimes be a little tricky. Nevertheless these\u00a0classifications are incredibly helpful when you’re working on your first prototype. In doubt, ask your customers. They are likely to provide you with the answer you are looking for…<\/p>\n

 <\/p>\n

Like this article?
\n<\/strong>If you enjoyed reading this article, feel free to share it with your network by hitting one of the\u00a0buttons below. This way other people can benefit from the article as well.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Judging ideas can be hard. It’s easy to fall in love with an idea and it’s hard to kill one of your darlings …even if you probably should. Luckily there is a simple model to help you make more objective decisions; the Three Bucket Model.<\/p>\n","protected":false},"author":1,"featured_media":22921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[13],"tags":[539,19,537,536,535,538,534],"class_list":["post-4187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evaluation","tag-distractions","tag-evaluation-2","tag-gamechangers","tag-kill-your-darlings","tag-product-management","tag-showstoppers","tag-three-bucket-model"],"acf":[],"yoast_head":"\nHow to judge your ideas objectively - HatRabbits<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hatrabbits.com\/en\/how-to-evaluate-your-ideas-with-the-help-of-three-simple-classifications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to judge your ideas objectively - HatRabbits\" \/>\n<meta property=\"og:description\" content=\"Judging ideas can be hard. 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