{"id":7162,"date":"2015-11-03T07:00:16","date_gmt":"2015-11-03T06:00:16","guid":{"rendered":"http:\/\/hatrabbits.com\/?p=7162"},"modified":"2023-11-10T16:25:55","modified_gmt":"2023-11-10T15:25:55","slug":"analogy","status":"publish","type":"post","link":"https:\/\/hatrabbits.com\/en\/analogy\/","title":{"rendered":"Thinking technique: the Analogy"},"content":{"rendered":"<p><strong>If you need inspiration for creative ideas, you\u2019d be wise to try out some thinking techniques. One of the many techniques you can choose from is the analogy.<\/strong><\/p>\n<p>Triggering yourself to come up with creative ideas is not as hard as it looks. There are many ways to force your brain to look for unusual approaches to tackle your challenge. You could start your quest with a <a href=\"http:\/\/hatrabbits.com\/how-a-monkey-can-help-you-find-your-best-idea\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">random word<\/a>, you could use the power of <a href=\"http:\/\/hatrabbits.com\/wishful-thinking\/\" target=\"_blank\" rel=\"noopener noreferrer\">wishful thinking<\/a>, you could try to <a href=\"http:\/\/hatrabbits.com\/escape\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">escape<\/a> from your most basic assumptions or you could try some <a href=\"http:\/\/hatrabbits.com\/embrace-the-bizarre\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">exaggeration<\/a>\u2026<\/p>\n<p>Starting with a random word lets you approach your challenge from a different angle. Wishful thinking, exaggeration and escaping assumptions are ways of getting your brain past perceived limitations. The technique Analogy stimulates creative thinking in yet another way; it helps you gain fresh insights by finding unexpected similarities.<\/p>\n<p>Like many thinking techniques, the Analogy consists of three simple steps.<\/p>\n<p><strong>Step 1. Generate an analogy<\/strong><br \/>\nSelect an action you can compare your situation to. This can be anything from \u2018planning a wedding\u2019 to \u2018brushing your teeth\u2019. It doesn\u2019t really matter, as long as the action doesn\u2019t seem to relate to your subject. Some actions you might compare your situation to are\u2026<\/p>\n<ul>\n<li>Cleaning the bathroom<\/li>\n<li>Playing poker<\/li>\n<li>Going on holiday<\/li>\n<li>Going to the beach<\/li>\n<li>Driving a car<\/li>\n<li>Cooking a meal<\/li>\n<li>Going to the gym<\/li>\n<li>Shopping for groceries<\/li>\n<li>Going on a date<\/li>\n<li>Ordering a beer in a bar<\/li>\n<li>Making coffee<\/li>\n<li>Doing the dishes<\/li>\n<li>Writing a book<\/li>\n<li>Checking your mail<\/li>\n<\/ul>\n<p>Pick one from this list or generate some quirky actions yourself. Whatever you pick, make sure it won\u2019t lead to an obvious match with your challenge. Obvious analogies are simply much less inspiring. \u2018<em>Selling more of our new product is like\u2026 brushing your teeth<\/em>\u2019 will lead to more interesting insights than \u2018<em>selling more of our new product is like\u2026 finding new customers<\/em>\u2019.<\/p>\n<p><strong>Step 2. Find similarities<\/strong><br \/>\nOnce you\u2019ve created an analogy it\u2019s time to write down as many similarities as you can think of. Use your imagination and have some fun with it. You\u2019ll find it is much easier than it sounds.<\/p>\n<p><strong>Step 3. Use similarities to generate ideas<\/strong><br \/>\nGo through the similarities to find interesting insights. What is there that you can use to start generating ideas? Look for new ways to look at your situation.<\/p>\n<p><strong>Let\u2019s look at an example<\/strong><br \/>\nLast week we organised a session to find refreshing ideas on webcare, so let\u2019s use that as an example.<\/p>\n<p>Say you want to improve the webcare of your organisation. You might start with the analogy \u2018<em>Responding on social media is like\u2026 going to the beach<\/em>.\u2019<\/p>\n<p>Of course this sounds ridiculous at first\u2026 but at the same time, you\u2019ll find it\u2019s remarkably easy to find similarities between the two actions. For instance, you could say that in both instances \u2018<em>you need some preparation to prevent trouble<\/em>\u2019 (giving the wrong answer or upsetting people in one case, getting a sunburn in the other). You could also say \u2018<em>sometimes the conditions are not right<\/em>\u2019, \u2018<em>you don\u2019t always have time for it<\/em>\u2019, \u2018<em>it can be a very pleasant experience<\/em>\u2019 or \u2018<em>the people you\u2019ll encounter will have different reasons for being there<\/em>\u2019.<\/p>\n<p>After writing down a bunch of similarities (some more far fetched than others), you go through the list to find inspiration for new ideas. One thing that might strike you is the observation that \u2018<em>you don\u2019t always have time for it<\/em>\u2019. You immediately realise that customers will probably not care. They expect timely answers to their questions. How could you resolve this situation? Well, perhaps you could create a pool of loyal customers to answer common questions (freeing your webcare team to deal with more difficult issues) \u2026in exchange for bonus features or new beta gadgets of course. Obviously, there are many other ways to deal with this situation. You could outsource the answering of common questions to a lower income country or you could create an FAQ-page. You might even be able to join forces with an organisation that offers a similar service to create a larger webcare team (so you can cover more hours). The point is: a seemingly ridiculous analogy can spark an insight and lets you look at the situation from a fresh perspective.<\/p>\n<p>What can you compare your challenge to?<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Like this article?<br \/>\n<\/strong>If you enjoyed reading this article, feel free to share it with your network by hitting one of the\u00a0buttons below. This way other people can benefit from the article as well.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The analogy is a simple thinking technique that helps you gain fresh insights by finding unexpected similarities.<\/p>\n","protected":false},"author":2,"featured_media":22900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1],"tags":[407,622,408,55],"class_list":["post-7162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thinking-techniques","tag-analogy","tag-fresh-insights","tag-similarities","tag-thinking-technique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thinking Technique: the Analogy<\/title>\n<meta name=\"description\" content=\"The analogy is a simple thinking technique that 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