{"id":7391,"date":"2015-12-29T10:00:29","date_gmt":"2015-12-29T09:00:29","guid":{"rendered":"http:\/\/hatrabbits.com\/?p=7391"},"modified":"2023-11-21T11:34:01","modified_gmt":"2023-11-21T10:34:01","slug":"how-to-pick-the-best-ideas-after-a-brainstorm","status":"publish","type":"post","link":"https:\/\/hatrabbits.com\/en\/how-to-pick-the-best-ideas-after-a-brainstorm\/","title":{"rendered":"How To Pick The Best Ideas After A Brainstorm"},"content":{"rendered":"
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Last week we asked our readers what we should be writing about in our weekly articles. We want to make sure that we keep creating valuable content on \u2018business creativity\u2019 for you. We got a lot of response through our website and via email. One particular issue seems to be a profound challenge among our readers; how to evaluate creative ideas.<\/b><\/span><\/p>\n

\u201cHow do you turn a large number of creative ideas into just one or a few novel, yet feasible ideas?\u201d \u201cHow do you guide your colleagues, right after a \u2018mind-blowing\u00a0brainstorm experience\u2019 (where everything is possible), through the critical evaluation phase where they have to end up with novel and\u00a0realistic solutions that can be executed?\u201d<\/span><\/p>\n

Among brainstorming professionals, there are a few steps that are often used to quickly evaluate ideas without losing too much time arguing about the details.<\/span><\/p>\n

First of all, start by putting all the ideas on the wall. This way participants can see how many ideas they have generated. This will make them more enthusiastic about their input and it will make them excited to choose the best ideas.<\/span><\/p>\n

Next, cluster the ideas. Create themes. Group similar ideas and ideas with a shared\u00a0topic or concept. Write down the name of the theme on a sticky note, in big, fat capitalized letters, and place it visible for everybody on the wall above the ideas within that specific group.<\/span><\/p>\n

After the clustering, you give each idea a unique number. Start with idea 1, then idea 2, etc. Continue until you\u2019ve numbered all the ideas. (It\u2019s important that during the brainstorm participants write down each idea on a separate piece of paper. This will make it much easier to vote on the\u00a0ideas.)<\/span><\/p>\n

Ask participants to individually make a top 5 of all the ideas. Ask\u00a0them to individually write down the numbers of these ideas on a piece of paper. What do they think are the best ideas? Which\u00a0ideas are\u00a0most likely to solve our challenge?\u00a0Make sure the participants don\u2019t consult each other, because you want to use the wisdom of the crowd.<\/span><\/p>\n

Ask the participants to take a good look at the focus<\/a><\/span>, your starting challenge. Ask them to be honest when judging the ideas. Which ideas have the potential of solving your challenge best? Challenge the participants to think critically as well as creatively. Don’t let realism and pragmatism hold them back. It’s tempting to choose the ‘safe’ and conventional ideas but these ideas are often not good enough. We are looking for creative ideas. Everything can be made possible with some creative thinking.\u00a0Don’t think about whether\u00a0it would be possible or not, just think about if it would\u00a0solve your challenge or not. That’s most important.<\/p>\n

Once everybody has his or her top 5, give each participant 5 small stickers; 5 votes. Ask them to place a tiny sticker on each of their chosen\u00a0ideas. It\u2019s important to first make\u00a0them write down their top-5\u00a0anonymously, because you want to prevent ‘group-think’ or influencing\u00a0of any kind.\u00a0<\/span><\/p>\n

After the voting, you create a shortlist of all the ideas that have been voted on\u00a0by the group. After assembling this list, it’s time to put all the ideas into a simple evaluation matrix.<\/span><\/p>\n

Using the matrix below, you will separate the most valuable ideas based on four possibilities.<\/span><\/p>\n

    \n
  1. High impact and low\u00a0effort<\/strong>
    \nThese ideas are excellent. Extremely valuable and you should execute them right away!<\/span><\/span><\/li>\n
  2. High impact and high effort<\/strong>
    \nDefinitely worth investigating. (Can you also reach\u00a0the same impact\u00a0with less effort?)<\/span><\/span><\/li>\n
  3. Low impact and low\u00a0effort<\/strong>
    \nNot very suitable. You’re looking for high impact ideas. Can you increase the impact?
    \n<\/span><\/span><\/li>\n
  4. Low impact and high\u00a0effort <\/strong>
    \n<\/span>Your lowest priority. Focus on the\u00a0other ideas.<\/li>\n<\/ol>\n

     <\/p>\n

    \"evaluation\"<\/p>\n

    The great thing about this matrix is that you can see the quick wins (the so-called “low hanging fruit”) as well as the interesting ideas that still need some work. This technique will save you a lot of time and will definitely\u00a0help to spot the interesting ideas that need your attention.<\/p>\n

    Be aware this technique is just a simple\u00a0tool to get a picture of potential opportunities. Creative ideas often still need some work. See if you can inspire your team to take the best ideas one step further…<\/p>\n

    Do you want to know more about creative evaluation or about ‘business creativity’? Don’t hesitate to contact us. You can reach us via hello@hatrabbits.com<\/a> or you can call us on 010 30 70 534.<\/em><\/p>\n

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    \n<\/strong>If you enjoyed reading this article, feel free to share it with your network by hitting one of the\u00a0buttons below. This way other people can benefit from the article as well.<\/em><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTNDbWFyayUzRSUzQ3N0cm9uZyUzRUZyZWUlMjBkb3dubG9hZCUzQSUzQyUyRnN0cm9uZyUzRSUyMFdlJTIwY3JlYXRlZCUyMGElMjB0ZW1wbGF0ZSUyMG9mJTIwdGhpcyUyMHRlY2huaXF1ZSUyMHRoYXQlMjB5b3UlMjBjYW4lMjBkb3dubG9hZCUyMGFuZCUyMHVzZSUyMHdoZW5ldmVyJTIweW91JTIwd2FudCUyMHRvJTIwaW1wcm92ZSUyMHlvdXIlMjBicmFpbnN0b3JtJTIwb3V0cHV0LiUwQSUzQyUyRm1hcmslM0UlMEElMEElNUJtYzR3cF9mb3JtJTIwaWQlM0QlMjIxODYwMiUyMiU1RA==[\/vc_raw_html][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

    One of the hardest parts of brainstorming is selecting the most promising options after having generated lots and lots of ideas. With the ‘Brainstorming Evaluation Matrix’ you’ll easily identify the ideas with the most potential.<\/p>\n","protected":false},"author":1,"featured_media":7461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[14,13],"tags":[26,659,658,19,1048,1047,657,1049,656,684],"class_list":["post-7391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-evaluation","tag-brainstorming-2","tag-brainstorming-evaluation-matrix","tag-creative-evaluation","tag-evaluation-2","tag-evaluation-matrix","tag-idea-matrix","tag-matrix","tag-select-ideas","tag-selecting-ideas","tag-selection"],"acf":[],"yoast_head":"\nHow To Pick The Best Ideas After A Brainstorm - HatRabbits<\/title>\n<meta name=\"description\" content=\"One of the hardest parts of brainstorming is selecting the most promising options after generating lots of ideas. 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