{"id":799,"date":"2014-06-24T10:00:05","date_gmt":"2014-06-24T08:00:05","guid":{"rendered":"http:\/\/hatrabbits.com\/?p=799"},"modified":"2023-11-21T11:54:21","modified_gmt":"2023-11-21T10:54:21","slug":"low-tech-innovation","status":"publish","type":"post","link":"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/","title":{"rendered":"Low-tech innovation (1\/2) – Focus on the experience"},"content":{"rendered":"

Changing perspectives<\/h3>\n

Too often innovation is seen as the equivalent of high-tech solutions. In reality, innovation is far more than just embracing the latest cool gadgets and using advanced machinery. Sometimes the opposite – a low-tech approach – can deliver far more value.<\/em><\/p>\n

As an industrial designer for GE Healthcare, Doug Dietz<\/a> <\/strong> had been designing medical equipment for more than 20 years. When he heard that his MRI scanner was being installed, he felt so excited that he decided to look it up in its actual environment; the hospital.<\/p>\n

While visiting his machine, Dietz saw a frightened 7-year-old girl standing in the hallway. For the first time, Doug realised how scary his machine was for young patients. Children were often so terrified by the idea that they had to lay down inside the big and noisy machine, that almost 80% of them had to be sedated to go through a scan.<\/p>\n

This observation dramatically changed the way Doug saw his work. After this experience, he made it his personal objective to improve the situation. He assembled a team of people that were dedicated to solve the problem and started designing.<\/p>\n

Doug and his team ended up creating the \u201cadventure series\u201d. By painting the floor, the ceiling, the wall and the equipment, they transformed the scan experience into a kids adventure story, with the patient playing the main part.<\/p>\n

The prototypes included, among other things, a pirate ship (where patients could pick up a treasure from the pirate\u2019s chest at the end) and a spaceship (the banging of the machine simulating the shuttle going into ‘hyper mode’).<\/p>\n

The number of patients needing to be sedated was reduced to almost zero.<\/p>\n

The \u201cadventure series\u201d is a beautiful example of using creative thinking to improve a situation without immediately looking for the latest technology to solve the problem. It is low-tech innovation at it’s best.<\/p>\n

Doug knew that he wouldn\u2019t be able to get a fund to redesign the MRI machine from scratch, so he decided to focus on the experience<\/a><\/span> instead. This might well have led him to a much better and cheaper solution than he would have found otherwise.<\/p>\n

Was this blog post helpful?<\/strong>
\nDo you know some exciting examples of low-tech innovation? Or did your ever come up with a stunningly brilliant, but simple idea?
\n Let me know in the comment box below.<\/span><\/p>\n

If you enjoyed reading this article, feel free to share it with your network by hitting one of the\u00a0buttons below. This way other people can benefit from the article as well.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Too often innovation is seen as the equivalent of high-tech solutions. However, innovation is far more than just ones and zeros. Sometimes the opposite \u2013 a low-tech approach \u2013 can deliver far more value.<\/p>\n","protected":false},"author":1,"featured_media":901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[197],"tags":[191,192,193,189,194,195,196,1023,1022,190],"class_list":["post-799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-adventure-series","tag-children","tag-design","tag-doug-dietz","tag-ge","tag-healthcare","tag-innovation","tag-low-tech","tag-low-tech-innovation","tag-mri"],"acf":[],"yoast_head":"\nLow-tech innovation (1\/2) - Focus on the experience - HatRabbits<\/title>\n<meta name=\"description\" content=\"Too often innovation is seen as the equivalent of high-tech solutions. Sometimes a low-tech approach can deliver far more value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Low-tech innovation (1\/2) - Focus on the experience - HatRabbits\" \/>\n<meta property=\"og:description\" content=\"Too often innovation is seen as the equivalent of high-tech solutions. Sometimes a low-tech approach can deliver far more value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"HatRabbits\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-24T08:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-21T10:54:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hatrabbits.com\/wp-content\/uploads\/2014\/06\/scan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeroen de Ruijter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeroen de Ruijter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/\",\"url\":\"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/\",\"name\":\"Low-tech innovation (1\/2) - Focus on the experience - HatRabbits\",\"isPartOf\":{\"@id\":\"https:\/\/hatrabbits.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hatrabbits.com\/wp-content\/uploads\/2014\/06\/scan.jpg\",\"datePublished\":\"2014-06-24T08:00:05+00:00\",\"dateModified\":\"2023-11-21T10:54:21+00:00\",\"author\":{\"@id\":\"https:\/\/hatrabbits.com\/en\/#\/schema\/person\/a55cd8a266ce24eaa5a4952002057fce\"},\"description\":\"Too often innovation is seen as the equivalent of high-tech solutions. Sometimes a low-tech approach can deliver far more value.\",\"breadcrumb\":{\"@id\":\"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/#primaryimage\",\"url\":\"https:\/\/hatrabbits.com\/wp-content\/uploads\/2014\/06\/scan.jpg\",\"contentUrl\":\"https:\/\/hatrabbits.com\/wp-content\/uploads\/2014\/06\/scan.jpg\",\"width\":630,\"height\":314},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hatrabbits.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Low-tech innovation (1\/2) – Focus on the experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hatrabbits.com\/en\/#website\",\"url\":\"https:\/\/hatrabbits.com\/en\/\",\"name\":\"HatRabbits\",\"description\":\"The magic of getting ideas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hatrabbits.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hatrabbits.com\/en\/#\/schema\/person\/a55cd8a266ce24eaa5a4952002057fce\",\"name\":\"Jeroen de Ruijter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hatrabbits.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5123d269247d92b910097b452325db7eb8bb9eb14f1821aac0147872163aa4b3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5123d269247d92b910097b452325db7eb8bb9eb14f1821aac0147872163aa4b3?s=96&d=mm&r=g\",\"caption\":\"Jeroen de Ruijter\"},\"description\":\"Jeroen is one of the founders of HatRabbits, creative all-rounder and internationally awarded concept developer. Jeroen is specialised in UX design, concept development and creative strategy.\",\"url\":\"https:\/\/hatrabbits.com\/en\/author\/jeroen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Low-tech innovation (1\/2) - Focus on the experience - HatRabbits","description":"Too often innovation is seen as the equivalent of high-tech solutions. Sometimes a low-tech approach can deliver far more value.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/","og_locale":"en_US","og_type":"article","og_title":"Low-tech innovation (1\/2) - Focus on the experience - HatRabbits","og_description":"Too often innovation is seen as the equivalent of high-tech solutions. Sometimes a low-tech approach can deliver far more value.","og_url":"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/","og_site_name":"HatRabbits","article_published_time":"2014-06-24T08:00:05+00:00","article_modified_time":"2023-11-21T10:54:21+00:00","og_image":[{"width":630,"height":314,"url":"https:\/\/hatrabbits.com\/wp-content\/uploads\/2014\/06\/scan.jpg","type":"image\/jpeg"}],"author":"Jeroen de Ruijter","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jeroen de Ruijter","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/","url":"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/","name":"Low-tech innovation (1\/2) - Focus on the experience - HatRabbits","isPartOf":{"@id":"https:\/\/hatrabbits.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/#primaryimage"},"image":{"@id":"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/hatrabbits.com\/wp-content\/uploads\/2014\/06\/scan.jpg","datePublished":"2014-06-24T08:00:05+00:00","dateModified":"2023-11-21T10:54:21+00:00","author":{"@id":"https:\/\/hatrabbits.com\/en\/#\/schema\/person\/a55cd8a266ce24eaa5a4952002057fce"},"description":"Too often innovation is seen as the equivalent of high-tech solutions. Sometimes a low-tech approach can deliver far more value.","breadcrumb":{"@id":"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hatrabbits.com\/en\/low-tech-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/#primaryimage","url":"https:\/\/hatrabbits.com\/wp-content\/uploads\/2014\/06\/scan.jpg","contentUrl":"https:\/\/hatrabbits.com\/wp-content\/uploads\/2014\/06\/scan.jpg","width":630,"height":314},{"@type":"BreadcrumbList","@id":"https:\/\/hatrabbits.com\/en\/low-tech-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hatrabbits.com\/en\/"},{"@type":"ListItem","position":2,"name":"Low-tech innovation (1\/2) – Focus on the experience"}]},{"@type":"WebSite","@id":"https:\/\/hatrabbits.com\/en\/#website","url":"https:\/\/hatrabbits.com\/en\/","name":"HatRabbits","description":"The magic of getting ideas","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hatrabbits.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hatrabbits.com\/en\/#\/schema\/person\/a55cd8a266ce24eaa5a4952002057fce","name":"Jeroen de Ruijter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hatrabbits.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5123d269247d92b910097b452325db7eb8bb9eb14f1821aac0147872163aa4b3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5123d269247d92b910097b452325db7eb8bb9eb14f1821aac0147872163aa4b3?s=96&d=mm&r=g","caption":"Jeroen de Ruijter"},"description":"Jeroen is one of the founders of HatRabbits, creative all-rounder and internationally awarded concept developer. Jeroen is specialised in UX design, concept development and creative strategy.","url":"https:\/\/hatrabbits.com\/en\/author\/jeroen\/"}]}},"_links":{"self":[{"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/posts\/799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/comments?post=799"}],"version-history":[{"count":1,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/posts\/799\/revisions"}],"predecessor-version":[{"id":23048,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/posts\/799\/revisions\/23048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/media\/901"}],"wp:attachment":[{"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/media?parent=799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/categories?post=799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/tags?post=799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}