{"id":8496,"date":"2016-02-23T10:00:45","date_gmt":"2016-02-23T09:00:45","guid":{"rendered":"http:\/\/hatrabbits.com\/?p=8496"},"modified":"2016-02-23T15:13:36","modified_gmt":"2016-02-23T14:13:36","slug":"disney-method","status":"publish","type":"post","link":"https:\/\/hatrabbits.com\/en\/disney-method\/","title":{"rendered":"How Walt Disney Fixed The Brainstorm"},"content":{"rendered":"<p><strong>Did you ever experience a brainstorm session that got\u00a0stuck in a discussion? Clashes between creative and critical people happen all the time. Fortunately there is an easy way\u00a0to prevent this.\u00a0Funny enough the\u00a0solution comes from the The Walt Disney Studios.<\/strong><\/p>\n<h1>The Disney Method<\/h1>\n<p>For over 90 years Disney has been creating some of the most wonderful icons\u00a0in the history of entertainment.\u00a0The company itself is almost as remarkable as its characters. One of the\u00a0reasons why Walt Disney became so successful, is because he was able to switch smoothly between the endless imagination of a blue sky\u00a0dreamer and the interesting\u00a0findings of a\u00a0tough critic.<\/p>\n<p>Disney and\u00a0his team used\u00a03 different roles to explore a project thoroughly; the dreamer, the realist and the critic. Each of the roles represents a different angle to look at a\u00a0project.<\/p>\n<p>By adapting only one of these\u00a0roles at a time,\u00a0the team could focus and discuss the project from the same perspective. This approach was later studied and described by NLP guru\u00a0<em>Robert Dilts<\/em> as the &#8216;Disney Method&#8217;.<\/p>\n<p><span class=\"s1\">You can apply the Disney Method in several ways. Important is that all participants take on the same role. <\/span><span class=\"s1\">You can use 3 separate rooms, or you can appoint 3 corners of a room for each role. If you don\u2019t have a large room, you can choose to exit and re-enter the room. This will often be enough for people to adopt a new role (and different mood).\u00a0<\/span><\/p>\n<p><strong><br \/>\n1) The Dreamer<\/strong><\/p>\n<p>In the first &#8216;room&#8217; everything is possible. The sky is the limit. Everybody\u00a0should use their imagination and come up with crazy new ideas. Pure divergent thinking without any judgement.<\/p>\n<p><strong>2) The Realist<\/strong><\/p>\n<p>In the second &#8216;room&#8217; we think about how to turn\u00a0those wild ideas into feasible\u00a0plans. It&#8217;s about being pragmatic. In this room we\u00a0apply\u00a0convergent thinking and\u00a0pick the best ideas. After the evaluation (based on some criteria) we\u00a0create the plan to realise these ideas. We\u00a0think about what needs to be done to make the ideas come true.<\/p>\n<p><strong>3) The Critic<\/strong><\/p>\n<p>In the last &#8216;room&#8217; we take on the role of the devil&#8217;s advocate\u00a0to find out if\u00a0\u00a0anything is missing or needed. What are the dangers? The risks? The obstacles?\u00a0The pitfalls? What could go wrong? etc.<\/p>\n<p>Critics are not negative; they\u00a0are\u00a0constructive. Judge the ideas.\u00a0Edit, improve and\u00a0reject ideas.<\/p>\n<p>All comments made in this room should be turned into questions for the Dreamers.\u00a0After you have judged everything,\u00a0it&#8217;s time to start the cycle all over again. Keep doing this until\u00a0you are satisfied with your results.<\/p>\n<p>The Disney Method\u00a0is comparable with <em>Edward de Bono\u2019s<\/em>\u00a0 &#8216;<a href=\"http:\/\/amzn.to\/1QwTX39\" target=\"_blank\">Six Thinking Hats<\/a>&#8216;. The only difference is that the Disney method has a particular sequence while the Six Hats can be applied in a random order as long as everybody is thinking in the same role.<\/p>\n<p>&nbsp;<\/p>\n<p>Use the different roles (whether it&#8217;s by applying the Disney Method or the Six Thinking Hats) to improve collaboration. Avoid unproductive disputes and generate great new ideas together.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Like this article?<\/strong><br \/>\n<em> If you enjoyed reading this, feel free to share it with your network by hitting the Tweet, Like or Share button. This way the people in your network can benefit from this post as well.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A great way to avoid unproductive brainstorm sessions is by using the &#8216;Disney Method&#8217;. <\/p>\n","protected":false},"author":1,"featured_media":8521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1],"tags":[702,711,707,708,709,704,703,706,705,710],"class_list":["post-8496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thinking-techniques","tag-disney","tag-disney-method","tag-room","tag-six-hats","tag-six-thinking-hats","tag-the-critic","tag-the-disney-method","tag-the-dreamer","tag-the-realist","tag-walt-disney"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Walt Disney Fixed The Brainstorm - HatRabbits<\/title>\n<meta name=\"description\" content=\"A great way to avoid unproductive brainstorm sessions is by using the &#039;Disney Method&#039;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hatrabbits.com\/en\/disney-method\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Walt Disney Fixed The Brainstorm - HatRabbits\" \/>\n<meta property=\"og:description\" content=\"A great way to avoid unproductive brainstorm sessions is by using the &#039;Disney Method&#039;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hatrabbits.com\/en\/disney-method\/\" \/>\n<meta property=\"og:site_name\" content=\"HatRabbits\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-23T09:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-23T14:13:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hatrabbits.com\/wp-content\/uploads\/2016\/02\/disney.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"790\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeroen de Ruijter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeroen de Ruijter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/disney-method\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/disney-method\\\/\"},\"author\":{\"name\":\"Jeroen de Ruijter\",\"@id\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/#\\\/schema\\\/person\\\/a55cd8a266ce24eaa5a4952002057fce\"},\"headline\":\"How Walt Disney Fixed The Brainstorm\",\"datePublished\":\"2016-02-23T09:00:45+00:00\",\"dateModified\":\"2016-02-23T14:13:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/disney-method\\\/\"},\"wordCount\":557,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/disney-method\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hatrabbits.com\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/disney.jpg\",\"keywords\":[\"disney\",\"Disney Method\",\"room\",\"six hats\",\"six thinking hats\",\"the Critic\",\"the disney method\",\"the dreamer\",\"The Realist\",\"Walt Disney\"],\"articleSection\":[\"Thinking Techniques\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hatrabbits.com\\\/en\\\/disney-method\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/disney-method\\\/\",\"url\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/disney-method\\\/\",\"name\":\"How Walt Disney Fixed The Brainstorm - HatRabbits\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/disney-method\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/disney-method\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hatrabbits.com\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/disney.jpg\",\"datePublished\":\"2016-02-23T09:00:45+00:00\",\"dateModified\":\"2016-02-23T14:13:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/#\\\/schema\\\/person\\\/a55cd8a266ce24eaa5a4952002057fce\"},\"description\":\"A great way to avoid unproductive brainstorm sessions is by using the 'Disney Method'.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/disney-method\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hatrabbits.com\\\/en\\\/disney-method\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/disney-method\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hatrabbits.com\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/disney.jpg\",\"contentUrl\":\"https:\\\/\\\/hatrabbits.com\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/disney.jpg\",\"width\":790,\"height\":453,\"caption\":\"de Disney Methode - Disney Method\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/disney-method\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Walt Disney Fixed The Brainstorm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/\",\"name\":\"HatRabbits\",\"description\":\"The magic of getting ideas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/#\\\/schema\\\/person\\\/a55cd8a266ce24eaa5a4952002057fce\",\"name\":\"Jeroen de Ruijter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5123d269247d92b910097b452325db7eb8bb9eb14f1821aac0147872163aa4b3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5123d269247d92b910097b452325db7eb8bb9eb14f1821aac0147872163aa4b3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5123d269247d92b910097b452325db7eb8bb9eb14f1821aac0147872163aa4b3?s=96&d=mm&r=g\",\"caption\":\"Jeroen de Ruijter\"},\"description\":\"Jeroen is one of the founders of HatRabbits, creative all-rounder and internationally awarded concept developer. Jeroen is specialised in UX design, concept development and creative strategy.\",\"url\":\"https:\\\/\\\/hatrabbits.com\\\/en\\\/author\\\/jeroen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Walt Disney Fixed The Brainstorm - HatRabbits","description":"A great way to avoid unproductive brainstorm sessions is by using the 'Disney Method'.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hatrabbits.com\/en\/disney-method\/","og_locale":"en_US","og_type":"article","og_title":"How Walt Disney Fixed The Brainstorm - HatRabbits","og_description":"A great way to avoid unproductive brainstorm sessions is by using the 'Disney Method'.","og_url":"https:\/\/hatrabbits.com\/en\/disney-method\/","og_site_name":"HatRabbits","article_published_time":"2016-02-23T09:00:45+00:00","article_modified_time":"2016-02-23T14:13:36+00:00","og_image":[{"width":790,"height":453,"url":"https:\/\/hatrabbits.com\/wp-content\/uploads\/2016\/02\/disney.jpg","type":"image\/jpeg"}],"author":"Jeroen de Ruijter","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jeroen de Ruijter","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hatrabbits.com\/en\/disney-method\/#article","isPartOf":{"@id":"https:\/\/hatrabbits.com\/en\/disney-method\/"},"author":{"name":"Jeroen de Ruijter","@id":"https:\/\/hatrabbits.com\/en\/#\/schema\/person\/a55cd8a266ce24eaa5a4952002057fce"},"headline":"How Walt Disney Fixed The Brainstorm","datePublished":"2016-02-23T09:00:45+00:00","dateModified":"2016-02-23T14:13:36+00:00","mainEntityOfPage":{"@id":"https:\/\/hatrabbits.com\/en\/disney-method\/"},"wordCount":557,"commentCount":0,"image":{"@id":"https:\/\/hatrabbits.com\/en\/disney-method\/#primaryimage"},"thumbnailUrl":"https:\/\/hatrabbits.com\/wp-content\/uploads\/2016\/02\/disney.jpg","keywords":["disney","Disney Method","room","six hats","six thinking hats","the Critic","the disney method","the dreamer","The Realist","Walt Disney"],"articleSection":["Thinking Techniques"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hatrabbits.com\/en\/disney-method\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hatrabbits.com\/en\/disney-method\/","url":"https:\/\/hatrabbits.com\/en\/disney-method\/","name":"How Walt Disney Fixed The Brainstorm - HatRabbits","isPartOf":{"@id":"https:\/\/hatrabbits.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hatrabbits.com\/en\/disney-method\/#primaryimage"},"image":{"@id":"https:\/\/hatrabbits.com\/en\/disney-method\/#primaryimage"},"thumbnailUrl":"https:\/\/hatrabbits.com\/wp-content\/uploads\/2016\/02\/disney.jpg","datePublished":"2016-02-23T09:00:45+00:00","dateModified":"2016-02-23T14:13:36+00:00","author":{"@id":"https:\/\/hatrabbits.com\/en\/#\/schema\/person\/a55cd8a266ce24eaa5a4952002057fce"},"description":"A great way to avoid unproductive brainstorm sessions is by using the 'Disney Method'.","breadcrumb":{"@id":"https:\/\/hatrabbits.com\/en\/disney-method\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hatrabbits.com\/en\/disney-method\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hatrabbits.com\/en\/disney-method\/#primaryimage","url":"https:\/\/hatrabbits.com\/wp-content\/uploads\/2016\/02\/disney.jpg","contentUrl":"https:\/\/hatrabbits.com\/wp-content\/uploads\/2016\/02\/disney.jpg","width":790,"height":453,"caption":"de Disney Methode - Disney Method"},{"@type":"BreadcrumbList","@id":"https:\/\/hatrabbits.com\/en\/disney-method\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hatrabbits.com\/en\/"},{"@type":"ListItem","position":2,"name":"How Walt Disney Fixed The Brainstorm"}]},{"@type":"WebSite","@id":"https:\/\/hatrabbits.com\/en\/#website","url":"https:\/\/hatrabbits.com\/en\/","name":"HatRabbits","description":"The magic of getting ideas","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hatrabbits.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hatrabbits.com\/en\/#\/schema\/person\/a55cd8a266ce24eaa5a4952002057fce","name":"Jeroen de Ruijter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5123d269247d92b910097b452325db7eb8bb9eb14f1821aac0147872163aa4b3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5123d269247d92b910097b452325db7eb8bb9eb14f1821aac0147872163aa4b3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5123d269247d92b910097b452325db7eb8bb9eb14f1821aac0147872163aa4b3?s=96&d=mm&r=g","caption":"Jeroen de Ruijter"},"description":"Jeroen is one of the founders of HatRabbits, creative all-rounder and internationally awarded concept developer. Jeroen is specialised in UX design, concept development and creative strategy.","url":"https:\/\/hatrabbits.com\/en\/author\/jeroen\/"}]}},"_links":{"self":[{"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/posts\/8496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/comments?post=8496"}],"version-history":[{"count":0,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/posts\/8496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/media\/8521"}],"wp:attachment":[{"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/media?parent=8496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/categories?post=8496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hatrabbits.com\/en\/wp-json\/wp\/v2\/tags?post=8496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}