Being able to come up with a ‘catchy’ name is an extremely valuable skill for every professional. Whether you are starting a new company, leading a project or launching a novel product or service, there will often be times when you need a creative name.

In this ebook, we will share 15 principles and 25 creative techniques that you can use to find an original name. You can use these techniques by yourself or with a team. They are all simple to use and can be applied directly. All you need is a pen and paper.