Innovation Coach

Practical and inspiring advice on innovation

Design thinking, agile, design sprints, concept development, business model canvas, visual thinking, building prototypes, preparing an elevator pitch, developing a new proposition… Sometimes an innovator can’t see the forest for the trees. Tools, technologies and methods in abundance, yet which ones are most suitable for your project? HatRabbits unburdens, filters and gives advice on the perfect approach for your particular situation. Enabling you to focus on the essence.

A creative sparring partner

The Innovation Coach guides a project leader and his or her team during an innovation project. What will be discussed during the coaching sessions largely depends on the particular type of innovation and the corresponding challenges and struggles.


Innovation Strategy

What does innovation mean for you and what can you achieve with it? Defining an inspiring goal and mapping out the road towards it.

Defining the right focus

Advice on finding the root cause of your problem and guidance in defining a good focus question and useful criteria.

Concept development

Creative counsel on how to develop a tantalising concept. What sets a great idea apart? And how do you keep your concept recognizable and original?

Prototyping & validation

What’s the best way to make your idea tangible? We help you develop a prototype and give you advice on how to best test your assumptions and collect feedback from stakeholders.


How do you get colleagues, partners and clients on board so you can smoothly implement your innovative concept? How do you tell an engaging story and create ambassadors for your idea? We help you to establish a broad support base.


What should you pay attention to when working on a ‘product roadmap’ or business model? What are the pitfalls to consider when implementing a new idea and how do you write a realistic action plan?


In general, the coaching sessions will be led by one of the founders of HatRabbits; Jeroen or René de Ruijter. However, HatRabbits also has a network of creative coaches who can assist and who each bring their own specialism to the table.

René de Ruijter

René de Ruijter

René takes care of the business side of the agency. He makes sure that, despite the creative chaos, projects stay on track and deadlines are met. Organising, structuring and managing innovation is what he does best. René studied criminal law and holds the title of ‘Master of Laws’. Given his legal background, it’s not surprising that he loves unravelling complex situations. René likes making complicated things simple. Since 2014, René wrote well over a hundred articles on business creativity.

Jeroen de Ruijter

Jeroen de Ruijter

Jeroen is a creative allrounder and an internationally awarded concept developer. Jeroen studied Applied Creativity in Amsterdam and worked as a concept developer in advertising. In 2012 he represented Europe’s young creative talent at the AD Stars festival in Busan, South-Korea. Within the same year, the daily newspaper Het Parool featured him as one of the most promising young creatives in advertising. At HatRabbits Jeroen is ultimately responsible for concept development and creative strategy.

Become a more effective innovator

  • Coaching in Dutch or English
  • In your own work environment or at our office in Rotterdam
  • Confidential and informal
  • Goal oriented and practical

Want to know more? Contact us.

Give us a call

Give us a call and tell us about your goals. We’ll gladly discuss the possibilities.

  010 30 70 534

Send us an email

Describe your desired end result and we’ll gladly tell you how we can help.

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