If you’re trying to tackle a complex problem, It’s wise to consult experts. However, don't ask these experts how to solve your problem.

Visualising is essential in each phase of the innovation process. If you want to properly communicate a solution, you'd better use visuals.

Choice architecture is key in influencing behaviour. How you present the different options has a huge impact in the choices people make.

You need to properly organize insights if you want to find the most essential pieces of information to solve your problem.

While incentives are powerful stimuli, they can easily backfire. This is what you should know about the Cobra Effect.

Smells, visual triggers or sounds can improve the creative thinking process. This is how you use all your senses to stimulate creativity:

You can't hope to solve a problem if you don't understand it. This infographic shows you how to properly investigate any problem.

To solve complex problems, it’s often necessary to change people's behaviour. Luckily, there is a formula for behavioural change.

Social proof is a marvellous way of influencing people's behaviour. After all, when faced with a choice, people tend to follow the majority.

Desk research is invaluable to any innovator. But what is the right way to do desk research? 'Search operators' are crucial.