By René de Ruijter In Nudging, ToolsPosted September 21, 2021Using social proof to change behaviourSocial proof is a marvellous way of influencing people's behaviour. After all, when faced with a choice, people tend to follow the majority. READ MORE
By René de Ruijter In Preparation, Problem solving, ToolsPosted September 7, 2021The right way to do desk research: use search operatorsDesk research is invaluable to any innovator. But what is the right way to do desk research? 'Search operators' are crucial. READ MORE