Choice architecture: how to help people make the right decision
Choice architecture is key in influencing behaviour. How you present the different options has a huge impact in the choices people make.
Behavioural change in 3 steps
To solve complex problems, it’s often necessary to change people's behaviour. Luckily, there is a formula for behavioural change.
Using social proof to change behaviour
Social proof is a marvellous way of influencing people's behaviour. After all, when faced with a choice, people tend to follow the majority.
How to use ‘the need to belong’ to achieve behavioural change
Use the need to belong to achieve behavioural change. This is how you use intrinsic motivation to nudge people toward desirable behaviour.
Unpleasant design – how ‘bad’ design can be a force for good
Unpleasant design can be a great way of discouraging undesirable behaviour. By adding a bit of friction, bad behaviour can be prevented.
Using Tiny Habits to change behaviour
When it comes to problem-solving, you will often have to influence people’s behaviour. One particularly powerful way to do this is by using Tiny Habits.
Nudge techniques: 6 creative strategies to influence behaviour
How do you put Nudging into practice? Discover 6 simple yet practical nudge techniques that you can use to influence choices and behaviour.
Nudging; how to trick people into doing the right thing
Nudging is basically positive manipulation. It’s the art of tricking people into doing what’s in their own best interest.