By René de Ruijter In NudgingPosted December 15, 2021Choice architecture: how to help people make the right decisionChoice architecture is key in influencing behaviour. How you present the different options has a huge impact in the choices people make. READ MORE
By René de Ruijter In Nudging, Problem solvingPosted October 5, 2021Behavioural change in 3 stepsTo solve complex problems, it’s often necessary to change people's behaviour. Luckily, there is a formula for behavioural change. READ MORE
By René de Ruijter In Nudging, ToolsPosted September 21, 2021Using social proof to change behaviourSocial proof is a marvellous way of influencing people's behaviour. After all, when faced with a choice, people tend to follow the majority. READ MORE
By Verena Bijlsma In NudgingPosted August 10, 2021How to use ‘the need to belong’ to achieve behavioural changeUse the need to belong to achieve behavioural change. This is how you use intrinsic motivation to nudge people toward desirable behaviour. READ MORE
By René de Ruijter In Nudging, Problem solvingPosted July 13, 2021Unpleasant design – how ‘bad’ design can be a force for goodUnpleasant design can be a great way of discouraging undesirable behaviour. By adding a bit of friction, bad behaviour can be prevented. READ MORE
By René de Ruijter In Business Creativity, Innovation, Nudging, Problem solvingPosted June 16, 2020Using Tiny Habits to change behaviourWhen it comes to problem-solving, you will often have to influence people’s behaviour. One particularly powerful way to do this is by using Tiny Habits. READ MORE
By Jeroen de Ruijter In Nudging, Thinking TechniquesPosted January 28, 2020Nudge techniques: 6 creative strategies to influence behaviourHow do you put Nudging into practice? Discover 6 simple yet practical nudge techniques that you can use to influence choices and behaviour. READ MORE
By René de Ruijter In Business Creativity, Nudging, Problem solvingPosted October 25, 2016Nudging; how to trick people into doing the right thingNudging is basically positive manipulation. It’s the art of tricking people into doing what’s in their own best interest. READ MORE