Choice architecture is key in influencing behaviour. How you present the different options has a huge impact in the choices people make.
Use the need to belong to achieve behavioural change. This is how you use intrinsic motivation to nudge people toward desirable behaviour.
Unpleasant design can be a great way of discouraging undesirable behaviour. By adding a bit of friction, bad behaviour can be prevented.
How do you put Nudging into practice? Discover 6 simple yet practical nudge techniques that you can use to influence choices and behaviour.