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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
  • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
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Business Creativity

Business Creativity…
Our most popular articles on creative problem-solving in 2020
By René de Ruijter
In Business Creativity
Posted January 5, 2021

Our most popular articles on creative problem-solving in 2020

The past twelve months we’ve published another 26 articles. These were our five most popular articles on creative problem-solving in 2020:

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5 great podcasts for innovators
By René de Ruijter
In Business Creativity, Preparation
Posted December 15, 2020

5 great podcasts for innovators

Innovators are curious and are always looking for new facts and insights. Here are 5 great podcasts for innovators.

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What would McDonald’s do?
By Jeroen de Ruijter
In Business Creativity, Problem solving, Thinking Techniques
Posted October 6, 2020

What would McDonald’s do?

If you try to solve a problem, it helps to change your perspective. For instance: imagine how a vastly different organisation might approach your challenge.

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Use contradictions to innovate – you might find aliens
By René de Ruijter
In Business Creativity, Innovation, Problem solving
Posted September 22, 2020

Use contradictions to innovate – you might find aliens

Every contradiction is an opportunity to find creative solutions. Use contradictions to innovate and you might find beautiful win-win situations.

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From problem to opportunity – Part 3: go along with your adversary
By Jeroen de Ruijter
In Business Creativity, Problem solving, Thinking Techniques
Posted September 8, 2020

From problem to opportunity – Part 3: go along with your adversary

Sometimes it's more effective to go along with your adversary. Be like a martial arts master and use your opponent's force to get where you want to go.

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From problem to opportunity – Part 2: use the problem to your advantage
By Jeroen de Ruijter
In Business Creativity, Problem solving
Posted August 25, 2020

From problem to opportunity – Part 2: use the problem to your advantage

Sometimes, terrible situations bring unexpected opportunities. The trick is to recognise and utilise these opportunities.

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Using Tiny Habits to change behaviour
By René de Ruijter
In Business Creativity, Innovation, Problem solving
Posted June 16, 2020

Using Tiny Habits to change behaviour

When it comes to problem-solving, you will often have to influence people’s behaviour. One particularly powerful way to do this is by using Tiny Habits.

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Not Invented Here – How the Toothbrush theory hinders innovation
By René de Ruijter
In Business Creativity, Innovation
Posted April 21, 2020

Not Invented Here – How the Toothbrush theory hinders innovation

You’ve probably heard of it: the ‘Not Invented Here syndrome’. People tend to reject solutions that originated outside their team, department or organisation. Luckily, you can avoid triggering [...]

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Need a new business model? Learn form these 10 best practices
By Jeroen de Ruijter
In Business Creativity
Posted April 7, 2020

Need a new business model? Learn form these 10 best practices

Looking for a new business model? In this article you'll read about 10 inspiring types of business models you can apply to your own business.

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What you can learn from cheating athletes – use the rules to your advantage
By René de Ruijter
In Business Creativity
Posted September 10, 2019

What you can learn from cheating athletes – use the rules to your advantage

Athletes want to win. No matter what. And in finding ways to beat the opposition, they can be cunningly creative…

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