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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • English
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Archives

Author Archive for: "Jeroen de Ruijter"
Training Nudging
By Jeroen de Ruijter
In
Posted July 19, 2022

Training Nudging

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Solving problems by identifying similar situations
By Jeroen de Ruijter
In Innovation, Problem solving
Posted November 17, 2020

Solving problems by identifying similar situations

Solving problems often means looking for inspiration in other areas. Many innovative solutions are inspired by solutions from elsewhere.

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How to get original ideas: do the opposite
By Jeroen de Ruijter
In Thinking Techniques
Posted November 3, 2020

How to get original ideas: do the opposite

Wondering how to get original ideas? It's easy: simply do the opposite of what seems logical in your situation.

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What would McDonald’s do?
By Jeroen de Ruijter
In Business Creativity, Problem solving, Thinking Techniques
Posted October 6, 2020

What would McDonald’s do?

If you try to solve a problem, it helps to change your perspective. For instance: imagine how a vastly different organisation might approach your challenge.

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From problem to opportunity – Part 3: go along with your adversary
By Jeroen de Ruijter
In Business Creativity, Problem solving, Thinking Techniques
Posted September 8, 2020

From problem to opportunity – Part 3: go along with your adversary

Sometimes it's more effective to go along with your adversary. Be like a martial arts master and use your opponent's force to get where you want to go.

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From problem to opportunity – Part 2: use the problem to your advantage
By Jeroen de Ruijter
In Business Creativity, Problem solving
Posted August 25, 2020

From problem to opportunity – Part 2: use the problem to your advantage

Sometimes, terrible situations bring unexpected opportunities. The trick is to recognise and utilise these opportunities.

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The Name Game
By Jeroen de Ruijter
In
Posted August 11, 2020

The Name Game

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From problem to opportunity – Part 1: the CIA model
By Jeroen de Ruijter
In Focus, Thinking Techniques, Tools
Posted August 11, 2020

From problem to opportunity – Part 1: the CIA model

Don't focus your attention on things out of your control. Rather, focus on the areas you can actually change. A great tool for this is the CIA model.

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How to Innovate – part three: the Subtraction technique
By Jeroen de Ruijter
In Innovation, New Product Development, Thinking Techniques
Posted July 28, 2020

How to Innovate – part three: the Subtraction technique

The Subtraction technique is a powerful thinking technique to generate new ideas for innovative products and services.

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How to innovate – part two: the Dependency technique
By Jeroen de Ruijter
In New Product Development, Thinking Techniques
Posted July 14, 2020

How to innovate – part two: the Dependency technique

The Dependency technique: Come up with new product-ideas by creatively linking characteristics.

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