The Mom Test – how to uncover useful insights
The Mom Test offers some practical rules to have better conversations and uncover valuable insights to improve your idea.
How to Innovate – part three: the Subtraction technique
The Subtraction technique is a powerful thinking technique to generate new ideas for innovative products and services.
How to innovate – part two: the Dependency technique
The Dependency technique: Come up with new product-ideas by creatively linking characteristics.
How to innovate – part one: combine tasks
Usually, you want a well-defined problem before you start generating ideas. Sometimes, however, you can simply combine tasks & look for opportunities.
Gamification: 10 techniques you can use instantly
10 ways of using 'gamification' to influence the behaviour of employees, customers or citizens.
Trendwatching – using trends for long-lasting innovation
Exploring the future (also known as trendwatching) will help you to make strategic choices about the future. This is how you use trends to innovate successfully:
5 techniques to develop a creative name for your company, product or project
In this article, I will share 5 simple techniques that you can use to find a creative name.
The Mechanical Turk – an illusion to prototype your idea before you pour money into it
The Mechanical Turk, or Wizard of Oz, is a type of prototype that allows you to test something before you’ve actually built it. It's an illusion that can save you lots of time and money.
Ten ways to prototype your ideas
Prototyping is all about building something tangible as fast and as cheap as possible. There are several ways to build a prototype.
4 Ways to prototype your ideas
What kind of prototype you should build, depends on what you want to achieve. There are basically four reasons to build a prototype.