By Jeroen de Ruijter In Innovation, New Product DevelopmentPosted March 27, 20184 Ways to prototype your ideasWhat kind of prototype you should build, depends on what you want to achieve. There are basically four reasons to build a prototype. READ MORE
By René de Ruijter In New Product Development, Thinking TechniquesPosted March 13, 2018How to generate thousands of ideas in mere minutes; the Morphological MatrixThere are few techniques that will give you more ideas per minute than the Morphological Matrix. READ MORE
