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If you’re trying to tackle a complex problem, It’s wise to consult experts. However, don't ask these experts how to solve your problem.

Visualising is essential in each phase of the innovation process. If you want to properly communicate a solution, you'd better use visuals.

Choice architecture is key in influencing behaviour. How you present the different options has a huge impact in the choices people make.

While incentives are powerful stimuli, they can easily backfire. This is what you should know about the Cobra Effect.

To solve complex problems, it’s often necessary to change people's behaviour. Luckily, there is a formula for behavioural change.

Social proof is a marvellous way of influencing people's behaviour. After all, when faced with a choice, people tend to follow the majority.

Desk research is invaluable to any innovator. But what is the right way to do desk research? 'Search operators' are crucial.

Unpleasant design can be a great way of discouraging undesirable behaviour. By adding a bit of friction, bad behaviour can be prevented.

While desk research is important in any problem-solving project, it isn't enough. To find important insights you'll have to get out there.

Trainees are in a great position to drive innovation. But this won't happen automatically. You'll have to facilitate this process.