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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
  • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
  • English

Archives

Author Archive for: "René de Ruijter"
Backcasting – shaping the future you desire
By René de Ruijter
In Tools
Posted February 17, 2021

Backcasting – shaping the future you desire

Backcasting is a way to plan for big changes, by starting at your desired outcome and working your way backwards.

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The Mom Test – how to uncover useful insights
By René de Ruijter
In Business Creativity, Innovation, New Product Development
Posted February 2, 2021

The Mom Test – how to uncover useful insights

The Mom Test offers some practical rules to have better conversations and uncover valuable insights to improve your idea.

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Our most popular articles on creative problem-solving in 2020
By René de Ruijter
In Business Creativity
Posted January 5, 2021

Our most popular articles on creative problem-solving in 2020

The past twelve months we’ve published another 26 articles. These were our five most popular articles on creative problem-solving in 2020:

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5 great podcasts for innovators
By René de Ruijter
In Business Creativity, Preparation
Posted December 15, 2020

5 great podcasts for innovators

Innovators are curious and are always looking for new facts and insights. Here are 5 great podcasts for innovators.

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Use contradictions to innovate – you might find aliens
By René de Ruijter
In Business Creativity, Innovation, Problem solving
Posted September 22, 2020

Use contradictions to innovate – you might find aliens

Every contradiction is an opportunity to find creative solutions. Use contradictions to innovate and you might find beautiful win-win situations.

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Using Tiny Habits to change behaviour
By René de Ruijter
In Business Creativity, Innovation, Problem solving
Posted June 16, 2020

Using Tiny Habits to change behaviour

When it comes to problem-solving, you will often have to influence people’s behaviour. One particularly powerful way to do this is by using Tiny Habits.

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Not Invented Here – How the Toothbrush theory hinders innovation
By René de Ruijter
In Business Creativity, Innovation
Posted April 21, 2020

Not Invented Here – How the Toothbrush theory hinders innovation

You’ve probably heard of it: the ‘Not Invented Here syndrome’. People tend to reject solutions that originated outside their team, department or organisation. Luckily, you can avoid triggering [...]

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How to come up with the perfect focus question – asking the right question
By René de Ruijter
In Focus
Posted March 10, 2020

How to come up with the perfect focus question – asking the right question

How do you come up with the perfect focus question for your challenge? You use thinking techniques.

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Innovation is a team effort – how to find the right innovation partners
By René de Ruijter
In Implementation, Innovation
Posted February 25, 2020

Innovation is a team effort – how to find the right innovation partners

To make your innovation project happen, you'll have to work together. Only by including the right innovation partners, you'll succeed.

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Sleep and creativity – Finding creative solutions in your dreams
By René de Ruijter
In Problem solving
Posted January 14, 2020

Sleep and creativity – Finding creative solutions in your dreams

Sleep is the secret weapon of creative problem-solvers. A good night's sleep helps you find new insights and creative solutions.

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