Archives

Anyone can solve a problem. But not every solution is satisfactory. The trick is to find elegant solutions that benefit everyone involved.

Word associations are common in brainstorm sessions and can be quite valuable in the search for creative ideas. Associations, however, can also limit our creativity.

A different perspective can lead to much more original ideas. But how do you change your perspective? Here are a few tricks.

Creative individuals are not necessarily smarter than others. What makes them different is one invaluable skill; they are masters in changing their perspective.

Serendipity is something you can, and should, hunt for. While serendipity requires a bit of luck, it’s just as much a matter of being ready.