By Savannah van Harreveld In PreparationPosted November 2, 2021How to use all your senses to stimulate creativitySmells, visual triggers or sounds can improve the creative thinking process. This is how you use all your senses to stimulate creativity: READ MORE
By Verena Bijlsma In Focus, Preparation, Problem solvingPosted October 20, 2021How to investigate a problemYou can't hope to solve a problem if you don't understand it. This infographic shows you how to properly investigate any problem. READ MORE
By René de Ruijter In Preparation, Problem solving, ToolsPosted September 7, 2021The right way to do desk research: use search operatorsDesk research is invaluable to any innovator. But what is the right way to do desk research? 'Search operators' are crucial. READ MORE
By René de Ruijter In Focus, Preparation, Problem solvingPosted June 29, 2021Get your ass out of the chair! – Why desk research isn’t enough.While desk research is important in any problem-solving project, it isn't enough. To find important insights you'll have to get out there. READ MORE
By Willemijn van den Broek In Brainstorming, PreparationPosted May 11, 20215 types of thinkers to keep in mind when organising a brainstorming sessionWhen organising a brainstorming session, make sure you keep these different types of participants in mind. READ MORE
By René de Ruijter In Business Creativity, PreparationPosted December 15, 20205 great podcasts for innovatorsInnovators are curious and are always looking for new facts and insights. Here are 5 great podcasts for innovators. READ MORE
By Willemijn van den Broek In Focus, Innovation, PreparationPosted June 2, 2020What children can teach us about asking questionsAsking the right questions is important in any innovation process. This is what we can learn from children about asking questions: READ MORE
By Willemijn van den Broek In PreparationPosted December 17, 2019The Evidence Wall – What detectives can teach you about doing researchCreating an Evidence Wall is an important (and fun) part of trend analysis. Channel your inner-Sherlock and discover patterns you had not seen before... READ MORE
By Jeroen de Ruijter In PreparationPosted May 8, 2018The interview: a powerful method to gather valuable insightsInterviews zijn een fantastische manier om nuttige inzichten te verzamelen. Zo tover je wensen, behoeftes, frustraties en kansen boven water: READ MORE
By René de Ruijter In Innovation, Preparation, Problem solvingPosted April 11, 2017The hunt for serendipitySerendipity is something you can, and should, hunt for. While serendipity requires a bit of luck, it’s just as much a matter of being ready. READ MORE