Often, ideas are hard to compare. To solve this comparison-problem, you can use visual thinking to turn the most promising ideas into solution sketches.
Our brain's main goal is to think as little as possible. And that's good. Unless, of course, you are faced with a tricky problem. In that case, you need to know how to trick your lazy brain.
Want to have more efficient brainstorm sessions? Hand out 'homework' beforehand. It saves time, improves the quality of ideas and builds in a bit of incubation time.
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