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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
  • Brainstorm Software
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Archives

Author Archive for: "Willemijn"
Creativity during a crisis – the quest for a creative solution, Part 2
By Willemijn van den Broek
In Problem solving
Posted January 19, 2021

Creativity during a crisis – the quest for a creative solution, Part 2

Covid-19 has caused a whole new range of problems. Luckily, a bit of creativity during a crisis can turn challenges into opportunities.

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6 practical tips for online brainstorming
By Willemijn van den Broek
In Brainstorming
Posted October 20, 2020

6 practical tips for online brainstorming

Online brainstorming is different than brainstorming with everyone in the same room. Here are 6 tips for running a great virtual brainstorm.

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What children can teach us about asking questions
By Willemijn van den Broek
In Focus, Innovation, Preparation
Posted June 2, 2020

What children can teach us about asking questions

Asking the right questions is important in any innovation process. This is what we can learn from children about asking questions:

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Creativity during corona crisis – the quest for a creative solution
By Willemijn van den Broek
In Problem solving
Posted March 24, 2020

Creativity during corona crisis – the quest for a creative solution

The Coronavirus has brought substantial parts of the world to a screeching halt. The situation poses problems, but a creative solution can often be found.

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The High Concept Pitch – Bring your elevator pitch to the next level
By Willemijn van den Broek
In Presentation
Posted February 11, 2020

The High Concept Pitch – Bring your elevator pitch to the next level

The High Concept Pitch, also known as the 'X for Y analogy', is a great way to start your pitch. It's basically a super-condensed elevator pitch. 

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The Evidence Wall – What detectives can teach you about doing research
By Willemijn van den Broek
In Preparation
Posted December 17, 2019

The Evidence Wall – What detectives can teach you about doing research

Creating an Evidence Wall is an important (and fun) part of trend analysis. Channel your inner-Sherlock and discover patterns you had not seen before...

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Starting an innovation project
By Willemijn van den Broek
In Innovation
Posted December 3, 2019

Starting an innovation project

Before starting an innovation project, make sure you have a clearly defined innovation goal. Only when you know why you want to innovate, you can easily choose the right type of innovation.

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Obtaining a bird’s-eye view – ‘reset your mind’ for better project results
By Willemijn van den Broek
In Implementation
Posted October 22, 2019

Obtaining a bird’s-eye view – ‘reset your mind’ for better project results

Sometimes, closing your eyes will give you a much clearer view of your situation. How daydreaming can give you a bird's-eye view of your project.

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Trendwatching – using trends for long-lasting innovation
By Willemijn van den Broek
In Innovation, New Product Development, Tools
Posted August 27, 2019

Trendwatching – using trends for long-lasting innovation

Exploring the future (also known as trendwatching) will help you to make strategic choices about the future. This is how you use trends to innovate successfully:

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