Archives

When organising a brainstorming session, make sure you keep these different types of participants in mind.

Covid-19 has caused a whole new range of problems. Luckily, a bit of creativity during a crisis can turn challenges into opportunities.

Online brainstorming is different than brainstorming with everyone in the same room. Here are 6 tips for running a great virtual brainstorm.

Asking the right questions is important in any innovation process. This is what we can learn from children about asking questions:

The Coronavirus has brought substantial parts of the world to a screeching halt. The situation poses problems, but a creative solution can often be found.

The High Concept Pitch, also known as the 'X for Y analogy', is a great way to start your pitch. It's basically a super-condensed elevator pitch. 

Creating an Evidence Wall is an important (and fun) part of trend analysis. Channel your inner-Sherlock and discover patterns you had not seen before...

Before starting an innovation project, make sure you have a clearly defined innovation goal. Only when you know why you want to innovate, you can easily choose the right type of innovation.

Sometimes, closing your eyes will give you a much clearer view of your situation. How daydreaming can give you a bird's-eye view of your project.

Exploring the future (also known as trendwatching) will help you to make strategic choices about the future. This is how you use trends to innovate successfully: