The Coronavirus has brought substantial parts of the world to a screeching halt. The situation poses problems, but a creative solution can often be found.
The High Concept Pitch, also known as the 'X for Y analogy', is a great way to start your pitch. It's basically a super-condensed elevator pitch.
Creating an Evidence Wall is an important (and fun) part of trend analysis. Channel your inner-Sherlock and discover patterns you had not seen before...
Sometimes, closing your eyes will give you a much clearer view of your situation. How daydreaming can give you a bird's-eye view of your project.
Exploring the future (also known as trendwatching) will help you to make strategic choices about the future. This is how you use trends to innovate successfully: