By Verena Bijlsma In Focus, Problem solvingPosted November 30, 2021Organize insights: how to identify the most important pieces of informationYou need to properly organize insights if you want to find the most essential pieces of information to solve your problem. READ MORE
By Verena Bijlsma In Focus, Preparation, Problem solvingPosted October 20, 2021How to investigate a problemYou can't hope to solve a problem if you don't understand it. This infographic shows you how to properly investigate any problem. READ MORE
By René de Ruijter In Focus, Preparation, Problem solvingPosted June 29, 2021Get your ass out of the chair! – Why desk research isn’t enough.While desk research is important in any problem-solving project, it isn't enough. To find important insights you'll have to get out there. READ MORE
By Jeroen de Ruijter In Focus, Thinking Techniques, ToolsPosted August 11, 2020From problem to opportunity – Part 1: the CIA modelDon't focus your attention on things out of your control. Rather, focus on the areas you can actually change. A great tool for this is the CIA model. READ MORE
By Willemijn van den Broek In Focus, Innovation, PreparationPosted June 2, 2020What children can teach us about asking questionsAsking the right questions is important in any innovation process. This is what we can learn from children about asking questions: READ MORE
By René de Ruijter In FocusPosted March 10, 2020How to come up with the perfect focus question – asking the right questionHow do you come up with the perfect focus question for your challenge? You use thinking techniques. READ MORE
By Jeroen de Ruijter In Focus, InnovationPosted November 19, 2019User research: How to observe users and gather insights for innovationUser research is an important part of creative problem-solving. It helps you to discover valuable insights and real customer problems worth solving. READ MORE
By Jeroen de Ruijter In Focus, Problem solvingPosted October 8, 2019Problem validationDon't waste your time. Before you start generating solutions, make sure you've found a problem worth solving. READ MORE
By René de Ruijter In FocusPosted July 30, 2019What you focus on mattersWhat you focus on determines what solutions you'll find. Phrase your focus question differently, and you'll look for answers in very different corners. READ MORE
By René de Ruijter In Focus, Problem solvingPosted July 3, 2018Focus on the positiveWhen trying to solve a problem, we tend to focus on the negative. But sometimes focussing on the positive is much more productive. READ MORE