Focus

You need to properly organize insights if you want to find the most essential pieces of information to solve your problem.

You can't hope to solve a problem if you don't understand it. This infographic shows you how to properly investigate any problem.

While desk research is important in any problem-solving project, it isn't enough. To find important insights you'll have to get out there.

Don't focus your attention on things out of your control. Rather, focus on the areas you can actually change. A great tool for this is the CIA model.

Asking the right questions is important in any innovation process. This is what we can learn from children about asking questions:

How do you come up with the perfect focus question for your challenge? You use thinking techniques.

User research is an important part of creative problem-solving. It helps you to discover valuable insights and real customer problems worth solving.

Don't waste your time. Before you start generating solutions, make sure you've found a problem worth solving.

What you focus on determines what solutions you'll find. Phrase your focus question differently, and you'll look for answers in very different corners.

When trying to solve a problem, we tend to focus on the negative. But sometimes focussing on the positive is much more productive.