By René de Ruijter In ToolsPosted February 17, 2021Backcasting – shaping the future you desireBackcasting is a way to plan for big changes, by starting at your desired outcome and working your way backwards. READ MORE
By René de Ruijter In Business Creativity, Innovation, New Product DevelopmentPosted February 2, 2021The Mom Test – how to uncover useful insightsThe Mom Test offers some practical rules to have better conversations and uncover valuable insights to improve your idea. READ MORE