October 2016 - HatRabbits

Nudging; how to trick people into doing the right thing

By René de Ruijter

In Business Creativity, Nudging, Problem solving

Posted October 25, 2016

Nudging; how to trick people into doing the right thing

Nudging is basically positive manipulation. It’s the art of tricking people into doing what’s in their own best interest.

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The Innovation Matrix – 4 Important Strategies for Brands and Businesses

By Jeroen de Ruijter

In Business Creativity, Innovation, New Product Development

Posted October 11, 2016

The Innovation Matrix – 4 Important Strategies for Brands and Businesses

The ‘Innovation Matrix’ is a great tool to get an insight into the world of Radical, Great, Smart and Strategic Innovations.

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