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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
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Monthly Archive for: "December, 2021"
Choice architecture: how to help people make the right decision
By René de Ruijter
In Nudging
Posted December 15, 2021

Choice architecture: how to help people make the right decision

Choice architecture is key in influencing behaviour. How you present the different options has a huge impact in the choices people make.

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