Word associations are common in brainstorm sessions and can be quite valuable in the search for creative ideas. Associations, however, can also limit our creativity.
The ability to ask questions is essential for a creative problem-solver. If you want to be more creative, learn how to ask better (and more) questions.
Some colleagues are so scared of change, they use up all their creativity to keep things as they are. Here's how to get them in a more constructive mindset.
The Random Image; a great technique for generating creative ideas.
If you're looking for creative ideas, it certainly pays off to look at your challenge from the perspective of someone else.