Evaluation

Judging ideas can be hard. It's easy to fall in love with an idea and it's hard to kill one of your darlings ...even if you probably should. Luckily there is a simple model to help you make more [...]

Generating ideas is only the easy first step of a brainstorm. Only when you evaluate ideas properly, you'll end up with truly satisfying results.

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When using thinking techniques, it is not uncommon to end up with hundreds of ideas to tackle one single challenge. While this is encouraging, it can easily lead to being overwhelmed by the sheer [...]