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One of the hardest parts of brainstorming is selecting the most promising options after having generated lots and lots of ideas. With the 'Brainstorming Evaluation Matrix' you'll easily identify [...]

Choosing your words wisely will help to make your ideas more vivid. The right words help to understand & explain ideas and are a great way to engage others.

If you are looking for creative solutions, it's important to build on unusual ideas. Use this simple technique to make the people in your team more comfortable with outrageous thoughts.

The Project Plateau; that moment in time when the execution of an idea swallows so much of your time that you lose all your enthusiasm and are looking for a way out.

Thinking out of your comfort zone leads to more and better ideas. Aim for concrete solutions as well as big, visionary ideas.

"What if..." questions make us think and are often the starting point of original ideas.

Why would you take the risk of trying something new, when the current way of doing things works just fine? Well, here are six reasons...

A prototype is a great way to test your assumptions and the feasibility of an idea, whether your thinking about a product, a service, a process or a business model.

Judging ideas can be hard. It's easy to fall in love with an idea and it's hard to kill one of your darlings ...even if you probably should. Luckily there is a simple model to help you make more [...]

The most important asset of creative people is NOT their capability to generate original ideas. Nor is it the fact that they delay judgement during ideation. There's a habit that's even more [...]