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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
  • English

Archives

Author Archive for: "René de Ruijter"
Creatives need variety
By René de Ruijter
In Business Creativity
Posted April 8, 2014

Creatives need variety

Creatives need variety. Exploring a multitude of unrelated fields and topics will enable you to come up with new and original ideas...

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Remembering ideas
By René de Ruijter
In Tools
Posted March 25, 2014

Remembering ideas

Good ideas have the nasty habit of popping into your head at the most inconvenient moments. When you are in the shower, when you are lying in bed or while you’re working out in the gym… Moments [...]

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Safe is risky
By René de Ruijter
In Business Creativity
Posted March 11, 2014

Safe is risky

Most people act based on experience and common knowledge. As long as everything around you stays exactly the same you don't have much to worry about. However, when something changes in society or [...]

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How a monkey can help you find your best idea
By René de Ruijter
In Thinking Techniques
Posted March 4, 2014

How a monkey can help you find your best idea

Sometimes you just find yourself stuck. You hardly seem to get any ideas and the ones that pop into your head are obvious and boring. On moments like these, using this simple thinking technique [...]

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Using the PMI technique to quickly and thoroughly evaluate ideas
By René de Ruijter
In Evaluation
Posted February 4, 2014

Using the PMI technique to quickly and thoroughly evaluate ideas

When using thinking techniques, it is not uncommon to end up with hundreds of ideas to tackle one single challenge. While this is encouraging, it can easily lead to being overwhelmed by the sheer [...]

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