Embrace the bizarre – how exaggeration can be a powerful creative force
Creative people are unreasonable, fantastical and they like to provoke. Exaggeration is their weapon...
Your idea sucks – Beating the Not Invented Here syndrome
Sometimes other people (clients, colleagues or superiors) reject your ideas for the wrong reasons. Luckily there are ways to prevent this from happening...
Hiring experts is not enough
When faced with a challenge, organisations often turn to the leading experts for answers. This is logical, but it’s not always the smartest thing to do...
Creatives need variety
Creatives need variety. Exploring a multitude of unrelated fields and topics will enable you to come up with new and original ideas...
Biomimicry: using nature as a tool for innovation
Nature’s design is accessible to anyone. It’s free and it has no patents or trademarks. If you want to use state of the art technology and incredible design, take a closer look at nature. All the [...]