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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • English

Archives

Monthly Archive for: "May, 2014"
An old-fashioned brainstorm is not good enough
By René de Ruijter
In Brainstorming
Posted May 27, 2014

An old-fashioned brainstorm is not good enough

When asked about creative thinking, most people will immediately name brainstorming. What most people don’t know, however, is that brainstorming often is a rather weak procedure.

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Dare to do the opposite
By Jeroen de Ruijter
In Business Creativity
Posted May 20, 2014

Dare to do the opposite

Can you imagine a butcher who doesn’t sell any meat? Well, he exists. A simple way of getting attention is doing the opposite of what your competitors are doing.

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Celebrate failures
By Jeroen de Ruijter
In Business Creativity
Posted May 13, 2014

Celebrate failures

If you want your organisation to be innovative, you’ll have to be willing to be wrong. Encourage experimentation and celebrate failures.

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Wishful Thinking
By René de Ruijter
In Thinking Techniques
Posted May 6, 2014

Wishful Thinking

There are many different thinking techniques that can help you come up with original ideas. Perhaps one of the most fun ones to use, is Wishful Thinking...

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