Brainstorming

A poorly organised or facilitated brainstorm session is a waste of your team's time and energy. Fortunately there are simple ways to improve creative thinking and to organise a productive brainstorm.

When asked about creative thinking, most people will immediately name brainstorming. What most people don’t know, however, is that brainstorming often is a rather weak procedure.

In brainstorming the group dynamic is all decisive for the end result. If you want a lot of original ideas you’ll need to select your participants carefully. Just like in sports the best players [...]

Some people believe that they are not able to come up with good ideas. To change limiting mindsets you'll have to to let participants get to know their creative selves. You need to unleash the [...]

While brainstorming has been in use for quite some time, there are still a lot of misconceptions and myths around it. In addition, the framework is often used without the necessary preparation. [...]