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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
  • English

Business Creativity

Business Creativity…
Celebrate failures
By Jeroen de Ruijter
In Business Creativity
Posted May 13, 2014

Celebrate failures

If you want your organisation to be innovative, you’ll have to be willing to be wrong. Encourage experimentation and celebrate failures.

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Hiring experts is not enough
By René de Ruijter
In Business Creativity, Problem solving
Posted April 15, 2014

Hiring experts is not enough

When faced with a challenge, organisations often turn to the leading experts for answers. This is logical, but it’s not always the smartest thing to do...

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Creatives need variety
By René de Ruijter
In Business Creativity
Posted April 8, 2014

Creatives need variety

Creatives need variety. Exploring a multitude of unrelated fields and topics will enable you to come up with new and original ideas...

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Safe is risky
By René de Ruijter
In Business Creativity
Posted March 11, 2014

Safe is risky

Most people act based on experience and common knowledge. As long as everything around you stays exactly the same you don't have much to worry about. However, when something changes in society or [...]

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