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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • English

Innovation

Innovation…
The Project Plateau: The Quicksand of Innovation
By Jeroen de Ruijter
In Implementation, Innovation
Posted November 10, 2015

The Project Plateau: The Quicksand of Innovation

The Project Plateau; that moment in time when the execution of an idea swallows so much of your time that you lose all your enthusiasm and are looking for a way out.

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5 ways to kill innovation
By René de Ruijter
In Innovation
Posted October 6, 2015

5 ways to kill innovation

Almost every manager wants to work in an innovative organisation. Unfortunately, truly innovative organisations are rare. This might seem curious… until you realise how easy it is to kill innovation.

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Why Rock The Boat? – six good reasons to innovate
By Jeroen de Ruijter
In Innovation
Posted September 29, 2015

Why Rock The Boat? – six good reasons to innovate

Why would you take the risk of trying something new, when the current way of doing things works just fine? Well, here are six reasons...

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Low-risk innovation
By René de Ruijter
In Innovation
Posted September 22, 2015

Low-risk innovation

Innovation doesn't have to be radical. In fact, even conservative, risk-averse organisations can be innovative.

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“It’s Alive!!!” – why prototyping works
By Jeroen de Ruijter
In Innovation, Presentation
Posted September 15, 2015

“It’s Alive!!!” – why prototyping works

A prototype is a great way to test your assumptions and the feasibility of an idea, whether your thinking about a product, a service, a process or a business model.

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Competition; is it necessary for innovation?
By René de Ruijter
In Innovation
Posted July 21, 2015

Competition; is it necessary for innovation?

Some managers are very much driven to make their employees compete with each other. Does this stimulate innovation?

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Companies, Culture & Creativity
By Jeroen de Ruijter
In Innovation
Posted June 30, 2015

Companies, Culture & Creativity

It's being said that one of the hardest things to change within an organisation is its culture. So how do you go about it when your business culture is hindering creativity?

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The problem with isolated innovation departments
By René de Ruijter
In Innovation
Posted June 23, 2015

The problem with isolated innovation departments

Investing in a completely isolated innovation department is a terrible way to spend your innovation budget. Here's why...

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Why you should get rid of your suggestion box (and what you should do instead)
By Jeroen de Ruijter
In Innovation
Posted May 5, 2015

Why you should get rid of your suggestion box (and what you should do instead)

The famous suggestion box can still be found in many organisations. It's a classic innovation mistake. While its principle is understandable, the system itself represents a very poor way of [...]

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Setbacks; blessings in disguise
By René de Ruijter
In Business Creativity, Innovation
Posted November 25, 2014

Setbacks; blessings in disguise

Sooner or later any company and any team is faced with setbacks. But not to worry, the famous Dutch football player Johan Cruijff was right when he said “Elk nadeel heb z’n voordeel.” (“Every [...]

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