The importance of the braindump
People rarely enter a brainstorm (or any other thinking session) with an ‘empty’ mind. This is why a 'braindump' is absolutely necessary...
Not in my business
It doesn't matter what business you are in, you can always make use of business creativity. Every organisation has challenges that can't be solved with conventional thinking...
Why brainstorming is bad for creativity
There are many ways to screw up a brainstorm. Even if you take all brainstorm-rules into account, the results can be quite underwhelming. There are at least three reasons why traditional [...]
Be butless and use the ‘Creative No’
"but"... a little word that drains all the energy out of a room and can kill a brilliant idea within the blink of an eye. At HatRabbits we've banned the word 'but' out of our vocabulary a long [...]
Quantity leads to quality
Don’t EVER settle for your first decent idea. Instead, try to come up with as many ideas as possible.