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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
  • English

Archives

Monthly Archive for: "February, 2021"
Backcasting – shaping the future you desire
By René de Ruijter
In Tools
Posted February 17, 2021

Backcasting – shaping the future you desire

Backcasting is a way to plan for big changes, by starting at your desired outcome and working your way backwards.

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The Mom Test – how to uncover useful insights
By René de Ruijter
In Business Creativity, Innovation, New Product Development
Posted February 2, 2021

The Mom Test – how to uncover useful insights

The Mom Test offers some practical rules to have better conversations and uncover valuable insights to improve your idea.

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