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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
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Archives

Author Archive for: "Jeroen de Ruijter"
Why Most Brainstorms End With Boring Ideas
By Jeroen de Ruijter
In Brainstorming, Business Creativity
Posted August 4, 2015

Why Most Brainstorms End With Boring Ideas

Most brainstorms end with boring, obvious ideas. The solution? An idea quota.

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Alternative Reality
By Jeroen de Ruijter
In Business Creativity
Posted July 14, 2015

Alternative Reality

There doesn't seem to be any room for imagination in the business world these days. It all seems to be about analysing numbers, increasing efficiency and improving productivity. That's a shame. [...]

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Companies, Culture & Creativity
By Jeroen de Ruijter
In Innovation
Posted June 30, 2015

Companies, Culture & Creativity

It's being said that one of the hardest things to change within an organisation is its culture. So how do you go about it when your business culture is hindering creativity?

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How To Be More Creative
By Jeroen de Ruijter
In Business Creativity, Tools
Posted June 16, 2015

How To Be More Creative

If you doubt your own inventive talent and imagination, try using the following 5 creative strategies. They will increase the amount of creative ideas you come up with significantly.

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5 Reasons Why You Should Use Visual Thinking
By Jeroen de Ruijter
In Presentation, Tools
Posted May 26, 2015

5 Reasons Why You Should Use Visual Thinking

Ideas can always be put into words. Yet drawing them is often a much better way to explain yourself. When it comes to solving problems, a picture is worth a thousand words.

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How to pitch your ideas
By Jeroen de Ruijter
In Presentation
Posted May 12, 2015

How to pitch your ideas

Sooner or later you need to pitch your creative idea. Whether you want to convince stakeholders, need to get a green light from your supervisor or just want to get people on board. Here are 5 [...]

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Why you should get rid of your suggestion box (and what you should do instead)
By Jeroen de Ruijter
In Innovation
Posted May 5, 2015

Why you should get rid of your suggestion box (and what you should do instead)

The famous suggestion box can still be found in many organisations. It's a classic innovation mistake. While its principle is understandable, the system itself represents a very poor way of [...]

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15 tips & tricks to find a creative name
By Jeroen de Ruijter
In Tools
Posted April 21, 2015

15 tips & tricks to find a creative name

Coming up with a creative name that sticks is a tough and difficult process. It often leads to frustration, or even worse: a dull name.

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The biggest mistake in brainstorming: forgetting to evaluate ideas properly
By Jeroen de Ruijter
In Evaluation
Posted April 7, 2015

The biggest mistake in brainstorming: forgetting to evaluate ideas properly

Generating ideas is only the easy first step of a brainstorm. Only when you evaluate ideas properly, you'll end up with truly satisfying results.

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Not in my business
By Jeroen de Ruijter
In Business Creativity
Posted March 24, 2015

Not in my business

It doesn't matter what business you are in, you can always make use of business creativity. Every organisation has challenges that can't be solved with conventional thinking...

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