Business Creativity

Ever thought about advertising your products and services, while doing good? Forget about annoying commercials and obtrusive billboards. Use your creativity and advertise intelligently.

Many companies are terribly busy with CSR. Corporate Social Responsibility and social entrepreneurship are hip and that’s fantastic. However, most CSR actions are not very exciting to say the least...

The most successful innovators combine vastly different ideas. They generate new business models, find opportunities that obliterate the competition and even bring down terrorists...

Every manager knows that culture is crucial for the future of an organisation. But how do you establish a creative culture? Well… it’s actually not that hard. Here are 7 ways to do it.

While written and unwritten rules are useful in everyday life, they can be serious limitations when trying to solve a tricky situation...

Sooner or later any company and any team is faced with setbacks. But not to worry, the famous Dutch football player Johan Cruijff was right when he said “Elk nadeel heb z’n voordeel.” (“Every [...]

Serendipity, an unintended discovery, can not be forced. You can, however, increase your chances of finding unexpected results...

Need inspiration? Take a look at long forgotten ideas that seemed silly at the time. After all, wild ideas can ‘suddenly’ become feasible thanks to new technologies, fresh insights or a changing [...]

Some ideas are so good, they are recommendable regardless the century you live in...

When searching for innovative solutions, history books and old ideas are probably not at the top of your list. But perhaps they should be...