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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
  • English

Thinking Techniques

Thinking Techniques…
Nudge techniques: 6 creative strategies to influence behaviour
By Jeroen de Ruijter
In Nudging, Thinking Techniques
Posted January 28, 2020

Nudge techniques: 6 creative strategies to influence behaviour

How do you put Nudging into practice? Discover 6 simple yet practical nudge techniques that you can use to influence choices and behaviour.

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Embrace crazy ideas – This is how to kickstart your team’s creativity
By Jeroen de Ruijter
In Thinking Techniques
Posted July 17, 2018

Embrace crazy ideas – This is how to kickstart your team’s creativity

Bold ideas tend to lead to the most interesting insights. But few people are comfortable sharing 'wild' ideas. To solve this problem, we've developed a group exercise to encourage teams to share [...]

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The Creative Escape – challenge your assumptions and generate innovative ideas
By René de Ruijter
In Thinking Techniques
Posted June 19, 2018

The Creative Escape – challenge your assumptions and generate innovative ideas

Challenging your assumptions isn't easy. Luckily there is a simple thinking technique to help you break free: the Creative Escape.

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How to generate thousands of ideas in mere minutes; the Morphological Matrix
By René de Ruijter
In New Product Development, Thinking Techniques
Posted March 13, 2018

How to generate thousands of ideas in mere minutes; the Morphological Matrix

There are few techniques that will give you more ideas per minute than the Morphological Matrix.

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Why you should gather problems
By Jeroen de Ruijter
In Innovation, New Product Development, Thinking Techniques
Posted February 27, 2018

Why you should gather problems

Problems are opportunities in disguise. Collect them, analyse them and utilise their potential by solving your problems creatively.

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The Transformers technique – how to use a verb to solve your problem
By René de Ruijter
In Problem solving, Thinking Techniques
Posted February 13, 2018

The Transformers technique – how to use a verb to solve your problem

The Transformers technique helps you to quickly generate original approaches to tackle your problem. All you need is a verb.

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How to turn a crazy idea into a feasible solution (2/2)
By Jeroen de Ruijter
In Thinking Techniques
Posted January 16, 2018

How to turn a crazy idea into a feasible solution (2/2)

In my last article, I shared two simple methods which you can use to transform a crazy idea into a feasible one. In this second post, I will share two more.

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Why you should make your challenge more challenging
By René de Ruijter
In Problem solving, Thinking Techniques
Posted August 15, 2017

Why you should make your challenge more challenging

Sometimes a problem can seem impossibly hard to solve. Oddly enough, in those cases the best approach might be to make your challenge even harder…

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What if… a simple question could spark your creativity?
By Jeroen de Ruijter
In Thinking Techniques
Posted August 1, 2017

What if… a simple question could spark your creativity?

To get in a creative mood, a bit of stimulation is sometimes required. Often, a simple 'What if...' question is enough to get the creative juices flowing.

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Looking for a creative solution? Switch jobs.
By Jeroen de Ruijter
In Thinking Techniques
Posted June 6, 2017

Looking for a creative solution? Switch jobs.

The key to remarkable solutions often lies outside your own field of expertise, yet luckily, well within reach.

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