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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
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Archives

Author Archive for: "Jeroen de Ruijter"
Celebrate failures
By Jeroen de Ruijter
In Business Creativity
Posted May 13, 2014

Celebrate failures

If you want your organisation to be innovative, you’ll have to be willing to be wrong. Encourage experimentation and celebrate failures.

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Your idea sucks – Beating the Not Invented Here syndrome
By Jeroen de Ruijter
In Presentation
Posted April 22, 2014

Your idea sucks – Beating the Not Invented Here syndrome

Sometimes other people (clients, colleagues or superiors) reject your ideas for the wrong reasons. Luckily there are ways to prevent this from happening...

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Biomimicry: using nature as a tool for innovation
By Jeroen de Ruijter
In Innovation, Thinking Techniques
Posted April 1, 2014

Biomimicry: using nature as a tool for innovation

Nature’s design is accessible to anyone. It’s free and it has no patents or trademarks. If you want to use state of the art technology and incredible design, take a closer look at nature. All the [...]

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The power of incubation – 5 steps to reach your breakthrough idea
By Jeroen de Ruijter
In Thinking Techniques
Posted March 18, 2014

The power of incubation – 5 steps to reach your breakthrough idea

How do we get ideas? Where do they come from? Why do our best ideas suddenly appear in our mind, while we’re visiting the gym, walking the dog or doing the dishes?

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Better Brainstorming (3/3)
By Jeroen de Ruijter
In Brainstorming, Preparation
Posted February 25, 2014

Better Brainstorming (3/3)

In brainstorming the group dynamic is all decisive for the end result. If you want a lot of original ideas you’ll need to select your participants carefully. Just like in sports the best players [...]

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Better Brainstorming (2/3)
By Jeroen de Ruijter
In Brainstorming, Preparation
Posted February 18, 2014

Better Brainstorming (2/3)

Some people believe that they are not able to come up with good ideas. To change limiting mindsets you'll have to to let participants get to know their creative selves. You need to unleash the [...]

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Better Brainstorming (1/3)
By Jeroen de Ruijter
In Brainstorming, Preparation
Posted February 11, 2014

Better Brainstorming (1/3)

While brainstorming has been in use for quite some time, there are still a lot of misconceptions and myths around it. In addition, the framework is often used without the necessary preparation. [...]

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