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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
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Archives

Author Archive for: "Jeroen de Ruijter"
From creative ideas to tangible results
By Jeroen de Ruijter
In Innovation, Presentation
Posted April 10, 2019

From creative ideas to tangible results

Mere creative ideas are not sufficient to realise change. To keep all stakeholders on board and ensure implementation, you'll need to turn those ideas into something tangible.

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20 examples of business topics that benefit from creative thinking
By Jeroen de Ruijter
In Business Creativity
Posted February 26, 2019

20 examples of business topics that benefit from creative thinking

Any situation that requires new ideas is a situation that begs for creative thinking. 

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Appreciative Inquiry: a simple way to discover effective solutions
By Jeroen de Ruijter
In Business Creativity, Innovation
Posted January 29, 2019

Appreciative Inquiry: a simple way to discover effective solutions

Sometimes focussing on the positive is just more fruitful. One way to do this systematically, is Appreciative Inquiry.

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Ten ways to prototype your ideas
By Jeroen de Ruijter
In Innovation, New Product Development
Posted December 4, 2018

Ten ways to prototype your ideas

Prototyping is all about building something tangible as fast and as cheap as possible. There are several ways to build a prototype.

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How to test a new business idea before implementation
By Jeroen de Ruijter
In Evaluation
Posted November 6, 2018

How to test a new business idea before implementation

Before you start implementing, put your new business idea to the test first. What is the riskiest assumption that you make?

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Brainstorm evaluation: Paired Comparison Analysis
By Jeroen de Ruijter
In Evaluation
Posted October 9, 2018

Brainstorm evaluation: Paired Comparison Analysis

How to pick the best ideas after a brainstorming session with a Paired Comparison Analysis:

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How to evaluate brainstorm ideas like a professional
By Jeroen de Ruijter
In Evaluation
Posted August 14, 2018

How to evaluate brainstorm ideas like a professional

To judge brainstorm ideas efficiently and objectively, use a criteria list.

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Embrace crazy ideas – This is how to kickstart your team’s creativity
By Jeroen de Ruijter
In Thinking Techniques
Posted July 17, 2018

Embrace crazy ideas – This is how to kickstart your team’s creativity

Bold ideas tend to lead to the most interesting insights. But few people are comfortable sharing 'wild' ideas. To solve this problem, we've developed a group exercise to encourage teams to share [...]

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Four tips for implementing creative ideas
By Jeroen de Ruijter
In Implementation
Posted June 5, 2018

Four tips for implementing creative ideas

Implementing creative ideas is hard work. There is no silver bullet for a quick and painless procedure. However, there are a few things you can keep in mind the next time you're having trouble [...]

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The interview: a powerful method to gather valuable insights
By Jeroen de Ruijter
In Preparation
Posted May 8, 2018

The interview: a powerful method to gather valuable insights

Interviews zijn een fantastische manier om nuttige inzichten te verzamelen. Zo tover je wensen, behoeftes, frustraties en kansen boven water:

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