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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
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Archives

Author Archive for: "René de Ruijter"
How pilots can help surgeons
By René de Ruijter
In Problem solving
Posted May 19, 2015

How pilots can help surgeons

Turning to peers will only get you so far. For truly innovative solutions, you might need to look at other industries.

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7 bits of creative wisdom
By René de Ruijter
In Business Creativity
Posted April 28, 2015

7 bits of creative wisdom

Over the course of the last century, many great minds have shared their thoughts on creativity. These insights are powerful lessons for anyone who wants to be more creative.

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What thinking techniques are best for your challenge?
By René de Ruijter
In Thinking Techniques
Posted April 14, 2015

What thinking techniques are best for your challenge?

There are many thinking techniques to help you generate the most creative ideas. But how do you choose the right technique for your particular challenge?

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The importance of the braindump
By René de Ruijter
In Brainstorming, Tools
Posted March 31, 2015

The importance of the braindump

People rarely enter a brainstorm (or any other thinking session) with an ‘empty’ mind. This is why a 'braindump' is absolutely necessary...

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Why brainstorming is bad for creativity
By René de Ruijter
In Brainstorming
Posted March 17, 2015

Why brainstorming is bad for creativity

There are many ways to screw up a brainstorm. Even if you take all brainstorm-rules into account, the results can be quite underwhelming. There are at least three reasons why traditional [...]

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Quantity leads to quality
By René de Ruijter
In Business Creativity
Posted March 3, 2015

Quantity leads to quality

Don’t EVER settle for your first decent idea. Instead, try to come up with as many ideas as possible.

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How to lure conservative colleagues out of their comfort zone
By René de Ruijter
In Business Creativity
Posted February 17, 2015

How to lure conservative colleagues out of their comfort zone

It can be hard to convince conservative colleagues of the importance of creative thinking. Here are three steps you can take to lure even the most stubborn sceptics out of their comfort zone...

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Escape
By René de Ruijter
In Thinking Techniques
Posted February 3, 2015

Escape

While most people and companies spend their days being prisoners of their own beliefs, escaping these assumptions is actually remarkably easy. All you really have to do is follow these three [...]

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CSR done right (3/3) – social entrepreneurship & making unusual combinations
By René de Ruijter
In Business Creativity
Posted January 20, 2015

CSR done right (3/3) – social entrepreneurship & making unusual combinations

Companies can help solve social problems in any number of ways. And sometimes the right way to do this, is by connecting two parties who can benefit from each other.

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CSR done right (2/3) – goodvertising
By René de Ruijter
In Business Creativity
Posted January 13, 2015

CSR done right (2/3) – goodvertising

Ever thought about advertising your products and services, while doing good? Forget about annoying commercials and obtrusive billboards. Use your creativity and advertise intelligently.

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