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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
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Archives

Author Archive for: "René de Ruijter"
CSR done right (1/3) – Don’t waste waste
By René de Ruijter
In Business Creativity
Posted January 6, 2015

CSR done right (1/3) – Don’t waste waste

Many companies are terribly busy with CSR. Corporate Social Responsibility and social entrepreneurship are hip and that’s fantastic. However, most CSR actions are not very exciting to say the least...

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Idea sex …or how film makers catch terrorists
By René de Ruijter
In Business Creativity
Posted December 23, 2014

Idea sex …or how film makers catch terrorists

The most successful innovators combine vastly different ideas. They generate new business models, find opportunities that obliterate the competition and even bring down terrorists...

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Break the rules – why challenging assumptions leads to truly unique ideas
By René de Ruijter
In Business Creativity, Problem solving
Posted December 9, 2014

Break the rules – why challenging assumptions leads to truly unique ideas

While written and unwritten rules are useful in everyday life, they can be serious limitations when trying to solve a tricky situation...

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Setbacks; blessings in disguise
By René de Ruijter
In Business Creativity, Innovation
Posted November 25, 2014

Setbacks; blessings in disguise

Sooner or later any company and any team is faced with setbacks. But not to worry, the famous Dutch football player Johan Cruijff was right when he said “Elk nadeel heb z’n voordeel.” (“Every [...]

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Look at the past (3/3) – Fiction turns reality
By René de Ruijter
In Business Creativity, Innovation
Posted November 4, 2014

Look at the past (3/3) – Fiction turns reality

Need inspiration? Take a look at long forgotten ideas that seemed silly at the time. After all, wild ideas can ‘suddenly’ become feasible thanks to new technologies, fresh insights or a changing [...]

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Look at the past (2/3) – immortal ideas
By René de Ruijter
In Business Creativity, Innovation
Posted October 28, 2014

Look at the past (2/3) – immortal ideas

Some ideas are so good, they are recommendable regardless the century you live in...

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Look at the past (1/3) – New opportunities for old ideas
By René de Ruijter
In Business Creativity
Posted October 21, 2014

Look at the past (1/3) – New opportunities for old ideas

When searching for innovative solutions, history books and old ideas are probably not at the top of your list. But perhaps they should be...

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Do you suffer from the Pike Syndrome?
By René de Ruijter
In Business Creativity
Posted September 30, 2014

Do you suffer from the Pike Syndrome?

Once in a while nature teaches us invaluable lessons. Not just when it shows remarkable ingenuity, but even more so when it highlights mistakes we should really try to avoid...

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7 reasons why you’re not very creative
By René de Ruijter
In Business Creativity
Posted September 16, 2014

7 reasons why you’re not very creative

While everybody can be creative, most people are not. You too are probably not as creative as you could be. Here are 7 reasons why...

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Is there anything left to improve?
By René de Ruijter
In Business Creativity, Innovation
Posted August 26, 2014

Is there anything left to improve?

Every product and service can be improved. Even products that have been around for thousands of years are not perfect yet. Here are three examples of ancient products that have been improved only [...]

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