Brainstorming

Our brain's main goal is to think as little as possible. And that's good. Unless, of course, you are faced with a tricky problem. In that case, you need to know how to trick your lazy brain.

Want to have more efficient brainstorm sessions? Hand out 'homework' beforehand. It saves time, improves the quality of ideas and builds in a bit of incubation time.

One of the beautiful things about brainstorming, is that people get to build upon each other’s ideas. Using this principle, your team can easily generate 50 ideas in a mere 5 minutes...

The biggest trap of brainstorming is: lack of implementation. The solution? An 'Idea Contract'.

If a challenge is very serious, people might feel it's inappropriate to share unusual ideas. A simple trick can save the day...

One of the hardest parts of brainstorming is selecting the most promising options after having generated lots and lots of ideas. With the 'Brainstorming Evaluation Matrix' you'll easily identify [...]

If you are looking for creative solutions, it's important to build on unusual ideas. Use this simple technique to make the people in your team more comfortable with outrageous thoughts.

Most brainstorms end with boring, obvious ideas. The solution? An idea quota.

People rarely enter a brainstorm (or any other thinking session) with an ‘empty’ mind. This is why a 'braindump' is absolutely necessary...

There are many ways to screw up a brainstorm. Even if you take all brainstorm-rules into account, the results can be quite underwhelming. There are at least three reasons why traditional [...]