Business Creativity

Any situation that requires new ideas is a situation that begs for creative thinking. 

Sometimes focussing on the positive is just more fruitful. One way to do this systematically, is Appreciative Inquiry.

Over the past 5 years, we’ve written many articles on creativity and innovation. In 2018, out of all those articles, these were read the most:

Creative ideas are great, but it’s usually wise to generate a creative concept instead. Concepts are richer and more versatile than simple ideas.

Research shows: alcohol makes you more creative. But does that mean your next brainstorm should take place in a nearby pub?

How to easily turn crazy ideas into feasible solutions; using provocative suggestions to generate realistic alternatives.

A true innovator has no difficulty abandoning the original plan in exchange for a more suitable alternative. With these 5 habits, you too will become a flexible innovator.

Creativity does not flourish in an environment without rules. For truly productive brainstorm sessions you need some rules.

Anyone can solve a problem. But not every solution is satisfactory. The trick is to find elegant solutions that benefit everyone involved.

Word associations are common in brainstorm sessions and can be quite valuable in the search for creative ideas. Associations, however, can also limit our creativity.