Thinking Techniques

A valuable technique for improving an existing product or service is SCAMPER, a creative checklist consisting of 7 different assisting verbs.

While most people and companies spend their days being prisoners of their own beliefs, escaping these assumptions is actually remarkably easy. All you really have to do is follow these three [...]

Our brain is a self organising system. It's programmed to make sense out of the data we collect. We're brilliant in seeing patterns. That's why the 'Analogy' is such an easy and fun technique to [...]

It’s not easy to find novel approaches when most of the territory has already been explored. Fortunately, there is a 5-step method to find new insights and approaches...

To be able to solve a problem, it is important to understand what the underlying cause of your challenge is. Here's a great technique to get to the root of the problem...

If you want to come up with creative ideas, you have to be willing to think outside your comfort zone. You can find original and useful ideas everywhere. But… usually they are easier to find in [...]

There are many different thinking techniques that can help you come up with original ideas. Perhaps one of the most fun ones to use, is Wishful Thinking...

Creative people are unreasonable, fantastical and they like to provoke. Exaggeration is their weapon...

Nature’s design is accessible to anyone. It’s free and it has no patents or trademarks. If you want to use state of the art technology and incredible design, take a closer look at nature. All the [...]

How do we get ideas? Where do they come from? Why do our best ideas suddenly appear in our mind, while we’re visiting the gym, walking the dog or doing the dishes?